This book is not available in our membership service
This book is not yet available in our membership service due to
restrictions in our agreements with the publisher. We hope to be able
to offer this title in our membership service as soon as possible. In the meantime you can purchase this book individually.
Z.E.R.O.: Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers andadvertisers about the never ending and accelerating forces oftechnology disruption, consumer changes, and innovation evolutionin the marketing world today. Sounds exciting except for the factthat we’re doing absolutely nothing aboutit. Zero.
Simply put, under current operating conditions, the advertisingindustry will not be able to sustain itself and without takingaction, is likely to result in severe to catastrophic outcomes-from financial underperformance to job loss to even a collapse ofthe current media ecosystem.
The solution? The Marketing Model can be fixed by slashing your adbudget, and investing in the Z.E.R.O. framework: