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The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
The Indie Band Survival Guide (2008 edition) is a tremendous resource for musicians looking to record, distribute, market, and sell their music for less than most rock stars spend on green M&M's. Musicians and web gurus Randy Chertkow and Jason Feehan cover every step of the process. With nothing but creative talent and the Web, they've gotten tens of thousands of fans for their band, in addition to being hired to write music for film, television, theater, and other media.
In this indispensable guide for indie musicians, Chertkow and Feehan, lead members of the Chicago band Beatnik Turtle, explain how they have managed successfully to get their music out to the public, to produce four albums, to build a huge following and to write music for television shows and theater without the benefit of a record label. Covering topics such as building a brand, networking, Web site, getting booked, playing live and getting publicized, Chertkow and Feehan pass along advice that, while sometimes self-evident, encourages bands to exploit the Internet and to become Web savvy to make a name for themselves. For example, in illustrative detail they spell out clearly the terms of contracts such as "nonexclusive" that can often be so fuzzy. In their section on getting booked, they remind bands that the essence of a good show is remembering that the band is there for the audience, and the authors explain step-by-step the ups and downs of dealing with bookers, scheduling and booking kits. Because this lively book offers such essential guidance in these changing times, no band should be without a copy. (Aug.) (c) Copyright PWxyz, LLC. All rights reserved