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    The Icarus Deception: How High Will You Fly?
    Unavailable
    The Icarus Deception: How High Will You Fly?
    Unavailable
    The Icarus Deception: How High Will You Fly?
    Ebook320 pages4 hours

    The Icarus Deception: How High Will You Fly?

    By Seth Godin

    4/5

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    Currently unavailable

    Currently unavailable

    About this ebook

    In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art

    Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?

    But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

    The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.

    Godin shows us how it’s possible and convinces us why it’s essential.

    LanguageEnglish
    PublisherPenguin Group
    Release dateDec 31, 2012
    ISBN9781101612309
    Unavailable
    The Icarus Deception: How High Will You Fly?
    Author

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

    Read more from Seth Godin

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    Reviews for The Icarus Deception

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    • 4/5
      The book is an encouragement for people to generate art and express themselves. I am writing a book, so I found his thoughts to be meaningful and helpful. He speaks from experience and has logical arguments. I recommend this book.
    • 4/5
      I've read Seth's blog for a while now but this is the first book of his that I have read. This book will make me look at several things differently -- which is high praise! From one of the first lines "You are not your career" to his innovative definition of Art, Seth gives us alternative ways to view many of the daily tasks we routinely plug our way through. Definitely a book that I will discuss with friends and family.
    • 4/5
      more of the same Godin, differently arranged words, slightly evolved taglines...still always good stuff.