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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. 

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? 

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. 

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. 

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Published: Penguin Group on
ISBN: 9781101184554
List price: $18.99
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This book was a pretty quick read, and gave some interesting examples of remarkable products and services. Many of the examples I'd heard of, but others I hadn't.more
Gack. Warmed-over marketing advice. Ptui.

I dig Godin's website, but the book did nothing for me. After seeing the same graph (with minor changes) 4 times in 50 pages, I threw in the towel.more
I am growing to love Seth Godin more and more. He's a marketing guru with a widely-read blog. He's written several best-sellers, including a book I reviewed not to long ago, Tribes: We Need You to Lead Us, which I loved. I finally got around to reading his most popular book, Purple Cow. I completely understand why it's so popular. It's a tremendous little book!The basic concept is that if you're driving through the country-side and see thousands of cows, eventually you don't even notice their presence. But if while driving you see a purple cow...well, that's worth stopping for. In other words, to thrive in today's world, it's not enough to be good, you need to be remarkable!Purple Cow really got me to thinking about what sets our church apart from any other church in town. Is there something about us that is remarkable enough to make people stop and notice? I know skeptics will say, "Jesus' gospel message is pretty remarkable. That should be enough." But I will risk being called a heretic and say, that's not necessarily true.I think churches have done a masterful job over the last howevermany years of taking the the truly remarkable 'good news' and transforming it into the boring news. Few are surprised by this message, because few churches are passionate about it. The sad (and exciting) news is that a 'purple cow' in the church world is a church that is actually Christ-like. So what are some counter-church-cultural ways we can be Jesus to our communities that would make them do a double-take? It's got me thinking...The purple cow principle is so true, too. While Jamie and I were in Scotland, we spent a lot of time driving through the countryside. It was beautiful and I guarantee you we saw at least a million sheep during our week there. At first it was quaint, but by the end of the week it was hardly worth noticing. However halfway through the trip I spotted something out of the corner of my eye that made me pull over and take pictures. Pink sheep! We asked several people during the week and showed them the picture, but nobody could give us a good reason. Maybe I should knock-off Godin's idea and write a church version called Pink Sheep! Hmm...more
The Purple Cow stands out, because it is remarkable. In a field of black and white cows, the purple cow is the one that you would remember – turning to your travel companion and saying, “did you see…?”That’s the premise of Seth Godin’s book from 2002, a highly enjoyable spin through the act of being remarkable, and how businesses have transformed their fortunes by standing out from the crowd.It is an inspiring read, prompting you to evaluate everything from your business models to your personal behaviour – and establish whether what you do is really outstanding. I devoured this again in one sitting on a 2 hour plane ride – and have come away with a new set of ideas I’ll be implementing, including some that will make my support teams even more remarkable, and also some that will hopefully make me a step closer to ‘awesome’.more
Good book on branding an positioning. Some may say overated? I say, great read while you got an hour or two to kill. Great weekend read. Great entry level marketing book. His stories of companies standout the most to me. (I.E. - Tombstone, Volkswagon, Wonder Bread). These are great examples of making your business remarkable. I really enjoyed the insight into "The Death of the TV Industrial Complex"more
I've met and worked with Seth. This book, originally shipped in a milk carton, boils marketing down to its most basic thing. If you don't have it stay home, do something else, go back to school, flip burgers, whatever just don't unveil another also ran mediocre product. The world only has time for exceptional now so make sure to create PURPLE things. Is it purple enough is the right question to ask your next product or promotion. If the answer is no, keep that cow in the bard :). One of my Top Ten Web Marketing Books.more
The old rules of marketing have changed. The easily solved problems are solved and the obvious targets are gone.more
Readers familiar with the author's blog will feel right at home when reading this book and may indeed find some of the chapters familiar as they come directly from his blog. For the unfamiliar reader though this book might be a bit irritating as the "chapters" (of which there are many and none number more than a few pages) may seem to lack coherence. This is because they are written about different elements of a common theme and not strictly written to lead from one to the next. That said, I did enjoy reading the book (as I do most of the authors writings) and especially enjoyed the numerous case studies. The book is however best read in small doses though as the author doesn't spend a lot of time on build up but jumps right in and gets to the heart of what he wants to tell you (which sounds quite contrarian for a marketer). This is most probably because the author belives in coming up with a remarkable product/service from the get go and not trying to use spin to sell something ordinary. The book could best be described as a collection of ideas and proposals and not so much a manual of how to get from A to B. If you're looking for a guide then this is not a book for you. If you are looking for inspiration then this is a good start.more
Unique ideas that will help you stand out and get noticed.more
Read all 13 reviews

Reviews

This book was a pretty quick read, and gave some interesting examples of remarkable products and services. Many of the examples I'd heard of, but others I hadn't.more
Gack. Warmed-over marketing advice. Ptui.

I dig Godin's website, but the book did nothing for me. After seeing the same graph (with minor changes) 4 times in 50 pages, I threw in the towel.more
I am growing to love Seth Godin more and more. He's a marketing guru with a widely-read blog. He's written several best-sellers, including a book I reviewed not to long ago, Tribes: We Need You to Lead Us, which I loved. I finally got around to reading his most popular book, Purple Cow. I completely understand why it's so popular. It's a tremendous little book!The basic concept is that if you're driving through the country-side and see thousands of cows, eventually you don't even notice their presence. But if while driving you see a purple cow...well, that's worth stopping for. In other words, to thrive in today's world, it's not enough to be good, you need to be remarkable!Purple Cow really got me to thinking about what sets our church apart from any other church in town. Is there something about us that is remarkable enough to make people stop and notice? I know skeptics will say, "Jesus' gospel message is pretty remarkable. That should be enough." But I will risk being called a heretic and say, that's not necessarily true.I think churches have done a masterful job over the last howevermany years of taking the the truly remarkable 'good news' and transforming it into the boring news. Few are surprised by this message, because few churches are passionate about it. The sad (and exciting) news is that a 'purple cow' in the church world is a church that is actually Christ-like. So what are some counter-church-cultural ways we can be Jesus to our communities that would make them do a double-take? It's got me thinking...The purple cow principle is so true, too. While Jamie and I were in Scotland, we spent a lot of time driving through the countryside. It was beautiful and I guarantee you we saw at least a million sheep during our week there. At first it was quaint, but by the end of the week it was hardly worth noticing. However halfway through the trip I spotted something out of the corner of my eye that made me pull over and take pictures. Pink sheep! We asked several people during the week and showed them the picture, but nobody could give us a good reason. Maybe I should knock-off Godin's idea and write a church version called Pink Sheep! Hmm...more
The Purple Cow stands out, because it is remarkable. In a field of black and white cows, the purple cow is the one that you would remember – turning to your travel companion and saying, “did you see…?”That’s the premise of Seth Godin’s book from 2002, a highly enjoyable spin through the act of being remarkable, and how businesses have transformed their fortunes by standing out from the crowd.It is an inspiring read, prompting you to evaluate everything from your business models to your personal behaviour – and establish whether what you do is really outstanding. I devoured this again in one sitting on a 2 hour plane ride – and have come away with a new set of ideas I’ll be implementing, including some that will make my support teams even more remarkable, and also some that will hopefully make me a step closer to ‘awesome’.more
Good book on branding an positioning. Some may say overated? I say, great read while you got an hour or two to kill. Great weekend read. Great entry level marketing book. His stories of companies standout the most to me. (I.E. - Tombstone, Volkswagon, Wonder Bread). These are great examples of making your business remarkable. I really enjoyed the insight into "The Death of the TV Industrial Complex"more
I've met and worked with Seth. This book, originally shipped in a milk carton, boils marketing down to its most basic thing. If you don't have it stay home, do something else, go back to school, flip burgers, whatever just don't unveil another also ran mediocre product. The world only has time for exceptional now so make sure to create PURPLE things. Is it purple enough is the right question to ask your next product or promotion. If the answer is no, keep that cow in the bard :). One of my Top Ten Web Marketing Books.more
The old rules of marketing have changed. The easily solved problems are solved and the obvious targets are gone.more
Readers familiar with the author's blog will feel right at home when reading this book and may indeed find some of the chapters familiar as they come directly from his blog. For the unfamiliar reader though this book might be a bit irritating as the "chapters" (of which there are many and none number more than a few pages) may seem to lack coherence. This is because they are written about different elements of a common theme and not strictly written to lead from one to the next. That said, I did enjoy reading the book (as I do most of the authors writings) and especially enjoyed the numerous case studies. The book is however best read in small doses though as the author doesn't spend a lot of time on build up but jumps right in and gets to the heart of what he wants to tell you (which sounds quite contrarian for a marketer). This is most probably because the author belives in coming up with a remarkable product/service from the get go and not trying to use spin to sell something ordinary. The book could best be described as a collection of ideas and proposals and not so much a manual of how to get from A to B. If you're looking for a guide then this is not a book for you. If you are looking for inspiration then this is a good start.more
Unique ideas that will help you stand out and get noticed.more
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