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This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.

Published: Gini Graham Scott on
ISBN: 9781452385242
List price: $2.99
Read on Scribd mobile: iPhone, iPad and Android.
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