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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Ratings:
Rating: 4.5 out of 5 stars4.5/5 (95 ratings)
Length: 311 pages3 hours

Description

Managers and marketers often outline their social media strategies with a secret weapon in mind, their “right hook” - their highly anticipated sale or campaign that is going to knock their competition flat on their back. But some companies cannot pull off the right hook, and instead stick with the “jab” - patiently engaging customers to establish and strengthen relationships that are crucial to social media campaigns. These “jab” companies yearn to land a powerful swing, one that will put them far ahead of their competition, but they just don’t know how to prepare themselves to throw that round winning “right hook.” Everyone knows that right hooks convert traffic to sales, easily show results and have a great ROI, that is, except when they don’t.

Written with the same passion and style that readers have grown to expect from Gary Vaynerchuk, this book aims to be a crucial help when marketers’ seek to improve their right hook. Vaynerchuk presents a collection of methods for increasing customer interactions and dominating the competition in the social media marketing world. Sometimes it isn’t enough just to jab, and after reading this book readers will be ready to land the right hook that could change their business forever.
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book Actions

Start Reading

Book Information

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Ratings:
Rating: 4.5 out of 5 stars4.5/5 (95 ratings)
Length: 311 pages3 hours

Description

Managers and marketers often outline their social media strategies with a secret weapon in mind, their “right hook” - their highly anticipated sale or campaign that is going to knock their competition flat on their back. But some companies cannot pull off the right hook, and instead stick with the “jab” - patiently engaging customers to establish and strengthen relationships that are crucial to social media campaigns. These “jab” companies yearn to land a powerful swing, one that will put them far ahead of their competition, but they just don’t know how to prepare themselves to throw that round winning “right hook.” Everyone knows that right hooks convert traffic to sales, easily show results and have a great ROI, that is, except when they don’t.

Written with the same passion and style that readers have grown to expect from Gary Vaynerchuk, this book aims to be a crucial help when marketers’ seek to improve their right hook. Vaynerchuk presents a collection of methods for increasing customer interactions and dominating the competition in the social media marketing world. Sometimes it isn’t enough just to jab, and after reading this book readers will be ready to land the right hook that could change their business forever.
Read More