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    Surviving Google Panda Updates
    Surviving Google Panda Updates
    Surviving Google Panda Updates
    Ebook21 pages15 minutes

    Surviving Google Panda Updates

    By Emily Rose Sanders

    ()

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    About this ebook

    When the Google Panda algorithm was unleashed the internet experienced shock waves not seen since the Florida update.

    Since February 2011, there has been a Panda update every four to six weeks, creating upheaval in the search results.

    This book is a guide on how to make sure your website survives Google Panda updates

    LanguageEnglish
    PublisherEmily Rose Sanders
    Release dateSep 16, 2011
    ISBN9781465921215
    Surviving Google Panda Updates
    Author

    Emily Rose Sanders

    I've been an internet marketer for two years and have learnt a ton of information along the way.I hope you enjoy my books!

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      Book preview

      Surviving Google Panda Updates - Emily Rose Sanders

      Introduction

      On February 24th 2011, Google unleashed the Panda update to their algorithm, sending shock waves through the internet. Panda was the biggest update since the infamous Florida update in 2003, and affected 12% of all search results. They followed this up on April 11th with Panda II, which affected a further 2% of searches in Google.com, and rolled out internationally as well. Panda 2.1 followed on May 9th, Panda 2.2 followed on June 16th , Panda 2.3 occurred on July23rd and Panda 2.4 on August 10th.

      Panda famously took out some big names – Mahalo, eHow, Hubpages and Ezine Articles. But like all these algo changes, some small innocent sites got caught in the trap too, as they exhibited similar attributes to the content farms.

      Before we get into the details of how to get out of the Panda penalty, we need to understand why Google launched the Panda algorithm.

      The Content Farm Problem

      In the last couple of years, the search results became more and more crowded with the products of the content farms, the most famous of which was Demand Media's eHow, but to a lesser extent, about.com, which is owned by the New York Times and AOL's various farms, including the Huffington Post, which has sadly deteriorated from the energetic news site it used to be. Add in a thousand and one wannabe content farms looking to make money from pumping out stuff into the internet, and Google had a problem in serving up good quality results

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