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Course Corrections: Navigating the Entrepreneurial Waters

Ratings:
72 pages56 minutes

Summary

This book consists of 12 articles I wrote during the throes of building my business, Arnet Corporation, during the personal computer revolution of the 1980s. After several "near death" brushes with bankruptcy, the company took off, won numerous awards, and made the INC. 500 two years in a row.

If you are an entrepreneur or small business owner, or you're thinking of starting your own company, you will find these articles invaluable. They cover various problems I faced as an entrepreneur trying to grow a business as fast as possible, everything from finding a USP (Unique Selling Proposition), to inspiring and leading employees, to trusting your intuition and being able to "let go" and delegate to others.

The articles are written in a personal, entertaining style. They have been used often as cases studies in the undergraduate and MBA level entrepreneurship classes that I have been teaching the last 20 years. Business students love them.

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