Here's are some excerpts:
For starters, since it always helps to know where you are before you decide where you're going, this report clearly explains the three economic paradigms ... from the Agricultural to the Industrial to the Knowledge Economy.
Once you see where we've been, and understand that almost ALL the current business models, methods, theories and approaches were designed for the Agricultural and Industrial Economies, you will hopefully see why business models everywhere need to change, go digital and enter the Knowledge Economy.
Several years ago I gave a presentation to the annual gathering of CIO's at Boeing in Southern California. As the top CIO was leading me into the conference room, she told me that the building itself has an interesting history.
Originally an orchard grove for oranges, the building was first used as a giant manufacturing facility for the production of airplanes. When the demand for planes was reduced, the building was cut up into floors, offices and cubicles and people spent their workdays in front of computers producing, refining, defining, revising, discussing, an communicating ideas.
Ideas for new planes. Ideas for improving production of planes. Ideas about related projects that had something to do with planes.
One piece of land, three economic paradigms."
The businesspeople and entrepreneurs of the previous two economic paradigms were very clear about what was happening and where they needed to go.
The businesses that did not pay attention to the shift in the economic paradigm, hung onto the past as long as they could and then died.Some dies quickly, others had a painful slow death and many just disappeared from the business landscape of their time.
Even within the context of a new economic paradigm, there were transitional companies that straddled the old and new. buggy whips and iceboxes were replaced by cars and refrigerators.
Wealth changed by definition according to each paradigm. It started with land, then moved to tings and finally to ideas - knowledge and know-how.
Here's another excerpt from this important report:
It’s important to note that the English language has no word for what’s happening now in the Knowledge Economy that is being driven by Digital Technology. We have generic words for change and the word “evolution” for change that moves slowly and even “revolution” for change that moves more quickly. But there is no word for how fast Digital Technology is moving and changing everything including the speed of change.
Digital Revolution was how it appeared at first, in the late 20th century but is has begun to accelerate so quickly in such a short time that revolution makes it look as if it is standing still.
Digital technology is ubiquitous and when someone finds a new way to use it, which is happening every second of every day in every corporation, company, basement, garage, tin shack and mud hut everywhere all over the world. And it is suddenly adopted and adapted to seemingly hundreds of other new uses and so on and so on exponentially ... it’s as if we now have created a world brain that is a newborn and is rapidly maturing.
It's all about a future that is already here ...