From the Publisher
Sticky Readers is a humorous, but helpful book about writing better blog posts. While the book is helpful for all writers, it was written with bloggers in mind.
Sticky Readers explains the various ways to make your writing more engaging (i.e. less boring) so that a reader will "stick" around for the whole thing, rather than read the first paragraph, get bored and leave.
Sticky Readers is not a book about English grammar, but a book about how to tell an engaging story.
It also includes a section about combating writer's block and a list of Top Ten Mistakes that bloggers make to drive readers away.