Marketing for Introverts by Marcia Yudkin - Read Online
Marketing for Introverts
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Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point?

If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing.

This ebook describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public and other common marketing activities while being true to their personality.

A bookworm as a child, author Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She’s the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies.

Marketing for Introverts was recently highlighted in the Philadelphia Inquirer.

Discover how you too can respect your inborn preferences and still become an ace marketer!

Published: Marcia Yudkin on
ISBN: 9781476377407
List price: $2.99
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Introduction: What is Hype and What Don’t People Like About It?

Ever cringed at or wanted to shield your eyes from over-the-top sales writing? I certainly have. So have many of my clients – service professionals, entrepreneurs, business owners and nonprofit heads who value dignity, directness and respect.

Please, can you write me something I won’t be embarrassed to send out? is the way one client, an executive coach, put it.

What activates the shudders in some people is a style often labeled hype. It has a loud, carnival-barker tone, uses overheated language and accosts readers with aggressive salesmanship instead of beckoning them to learn more. Techniques in the style of hype include:

* An emotional pitch that tries to rev up the reader into a buying frenzy by appealing to greed, envy, scarcity, laziness or hatred

* Hard-to-believe, extreme claims without proof, such as With a Flick of Your Pen, Get Tens of Thousands of Dollars From the Government, Tomorrow or You’ll Never Have to Pay the Asking Price For Groceries Again or Publish a Book Even if You Don’t Even Know How to Write Your Own Name

* Typography that’s heavy with bright colors, exclamation points, capital letters, colored highlighting and underlining, making for a fast-talking pace and a breathless tone

* Puffing up of the value of what’s being sold way beyond what’s reasonable

* Vague references to secrets

* Black-and-white logic, such as implying you’re either wealthy and happy or barely scraping by

* Lots of fluffy, non-descriptive adjectives, such as amazing, awesome or killer

* Outright or subtle lying

If that style of writing turns your stomach or would make you ashamed to use it, do reject it. There are plenty of straight-shooting, vivid and powerfully persuasive copywriting techniques left over with which to stock up your promotional toolbox.

This ebook describes no-hype techniques that perk up your marketing copy while keeping you out of the gutter. In many cases, the knack lies in taking an unexpected and interesting angle on your topic. However, before we get to the no-hype instruction, I run through the basic elements you need to include whenever you’re promoting anything. Then I explain how to polish things up for a clear, strong impact.

This way, your readers find everything they need to know to make their buying decision, they enjoy learning about your offering, and you’ve eliminated obstacles that might stand in the way of the sale.

Use this ebook as a guide whenever you have something new to promote or something old that never performed to the extent you had hoped.

Happy no-hype marketing!



First, Gather the Bones

Craft an Attention-Getting Headline

Devise a Strong, Clear Offer

Say More, Not Less

Bolster Credibility

Whenever Possible, Provide a Guarantee

End With a Call to Action

Second, Flesh Out With 21 No-Hype Copywriting Techniques

1. Create rapport with the reader.

2. Use emotional words and phrases.

3. Add colorful details.