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Managing the Creative Process: Tools for Individuals & Organizations

78 pages47 minutes


This book explores the MINDRAMP Creative Cycle, which offers a schematic structure for the creative process. Three primary objectives of the creative process are captured in three overarching phases: 1) Vision and Goal Setting, 2) Idea Generation, and 3) Action and Testing. Seven action stages propel creative action through these essential phases. Initiation and Saturation in phase one, Manipulation, Incubation and Illumination in phase two, and Implementation and Verification in the final phase. Each of the stages, in turn has its own set of behaviors and cognitive functions that support the creative work. We improve creativity by enhancing our skill and facility with each of these behaviors and thinking strategies.

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