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Chasing String in the Digital Era

191 pages2 hours


If you ever had a pet cat, you would understand how it chased string endlessly, seemingly without purpose. While we can never be sure what purpose is in the cat’s mind, modern day marketers are doing their best feline imitation. Only the digital string being chased is behavioral targeting, Big Data and a love of all things new (neomania). Our industry is chasing this string all the while purring like a kitten.

Politics, economics, marketing and media are discussed in this collection of insightful essays, each of which can stand on its own. But, collectively, a business and worldview emerges.

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