From the Publisher
It's getting increasingly difficult to get noticed on the web. There's so much competition; so much noise. Consequently, you need to give your content the best chance to capture someone's attention.
It's why you need a great headline.
A great headline is your first chance to impress, attract and engage potential readers. Get it wrong and it can kill your content stone dead.
There’s certainly an art to headline writing. But it’s an art that you can quickly master. This book lays out a simple but effective process for doing it, one that offers a systematic approach, provides a solid place to start and gives you proven ideas to work with.
It’s a process that can save you time and deliver better results.
Here’s what you’ll learn:
What makes a great headline
The 12 things you can do right now to improve your headlines
The amazing headline writing tactic that most people still don't use
How to write great ‘News’ headlines
How to write great ‘Review’ headlines
How to write great ‘How To’ headlines
How to write great ‘List’ headlines
The one word that will get your headlines clicked
How to pull a psychological trigger
How to check if your headline will really work
A great headline can help you get more traffic and increase engagement on your website or blog, which could lead to more subscribers, tweets, Facebook Likes and comments.
In fact, you should be able to write a great headline by the time you finish reading this book. You don’t need any special skills. You don’t need to be an experienced writer. You don’t need to work alone.