From the Publisher
What causes today's average person to buy things? Is there a psychological reason? In other words, does an unconscious mental "trigger" get pulled? These are the questions that author Bob Boog asked himself, and to answer these questions, Boog first divided all the buyers in the world by their age. Then he shows how the attitudes and thought processes of the "new average buyer" have changed! "No matter what product you sell: books, real estate, cell phones, or women's shoes this book offers tips on how to market to the average buyer." "Fun to read and easy to follow, no matter what product you are selling, I would recommend this book." "This book mainly focuses on GenMe, but I believe this may apply not only to people that WANT to sell - but those that want to buy. To know the tricks that salesmen might use when trying to get you to buy a product (sometimes completely unnecessary) is a good thing."
"All in all this is a great read. It's more of a set of negotiating tools rather than sales guide - and very well written at that."