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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

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Ratings:
Rating: 4.5 out of 5 stars4.5/5 (13 ratings)
Length: 304 pages4 hours

Editor's Note

Most impactful business book…
Moore guides readers through the technology adoption lifecycle and provides an overview of the chasm that exists between early adopters and mainstream consumers, where many great products “languish and companies die.” Outlines common errors and provides tangible steps to avoid them.

Description

Crossing the Chasm has been referred to by several experts as “the Bible” in regards to bringing cutting-edge products to market. Geoffrey Moore shows us the vast chasm between the early adopters and the early majority, and how we can cross that barrier. As the early adopters take risks and have a willingness for sacrifice, the early majority waits patiently until they know that the product actually offers reliability and can be trusted. The ever-present challenge posed to innovators, entrepreneurs, and marketers alike has always been to narrow this chasm as much as possible in order to accelerate the adoption process, and this is the exact issue that Moore is trying to solve in his debut novel.

This recent edition of Moore’s classic novel brings about the current, up-to-date information about the failures and success of the digital workplace, how to improve productivity, and the best methods to use when trying to narrow the chasm between early adopters and the early majority. This new edition offers new approaches and better strategies in regards to getting your product out there on the market, but more importantly, how to get everyone to buy it.
Read More
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Book Actions

Start Reading

Book Information

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Ratings:
Rating: 4.5 out of 5 stars4.5/5 (13 ratings)
Length: 304 pages4 hours

Editor's Note

Most impactful business book…
Moore guides readers through the technology adoption lifecycle and provides an overview of the chasm that exists between early adopters and mainstream consumers, where many great products “languish and companies die.” Outlines common errors and provides tangible steps to avoid them.

Description

Crossing the Chasm has been referred to by several experts as “the Bible” in regards to bringing cutting-edge products to market. Geoffrey Moore shows us the vast chasm between the early adopters and the early majority, and how we can cross that barrier. As the early adopters take risks and have a willingness for sacrifice, the early majority waits patiently until they know that the product actually offers reliability and can be trusted. The ever-present challenge posed to innovators, entrepreneurs, and marketers alike has always been to narrow this chasm as much as possible in order to accelerate the adoption process, and this is the exact issue that Moore is trying to solve in his debut novel.

This recent edition of Moore’s classic novel brings about the current, up-to-date information about the failures and success of the digital workplace, how to improve productivity, and the best methods to use when trying to narrow the chasm between early adopters and the early majority. This new edition offers new approaches and better strategies in regards to getting your product out there on the market, but more importantly, how to get everyone to buy it.
Read More