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It's time for e-commerce to grow up

It's time for e-commerce to grow up

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Length: 62 pages30 minutes

Description

You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.

Read More
It's time for e-commerce to grow up

Book Actions

Start Reading

Book Information

It's time for e-commerce to grow up

Length: 62 pages30 minutes

Description

You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.

Read More