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It's time for e-commerce to grow up

Ratings:
68 pages30 minutes

Summary

You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.

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