Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are covered—finding and qualifying prospects, making cold-call appointments, delivering dynamic sales presentations, finding a clear path around objections, and closing the sale in a friendly, no-pressure way.
But building a successful sales career also means finding your way through mazes of decision makers, upselling current clients to better serve their needs, and even turning unhappy buyers into customers for life. Managing your time is an essential skill, too, as is motivating yourself to improve your performance every single day.
The Dynamic Manager's Guide To Creative Selling isn't about theory--it's about doing. It's a how-to book outlining the steps to creatively making a sale using methods that will please both your company and your customer. It's a solid primer for someone new to the field and a good review for an old pro. Whether you sell retail or B2B, The Dynamic Manager’s Guide To Creative Selling will help you grow your business.
Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.read more
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