Bill Gates, Steve Jobs, Michael Jordan, J.K. Rowling, Oprah Winfrey. What do they have in common? They were all normal kids with big ambitions. And, they were all very successful. Success is not guaranteed in life but the following mathematical formula must be followed if success is to be achieved. SUCCESS = 1) Normal kid + 2) Big ambition + 3) Willingness to work hard + 4) Toughness to take a fall + 5) Resilience to get up and try again + 6) Plenty of encouragement. It is impossible to succeed if any of the above ingredients are missing. "Ambition's Not An Awful Word" is about this formula for success in general and about #6 Encouragement in particular. This book should be required reading, not just for every child, but for every parent, boss, teacher, and mentor of any stripe. If the parents of Bill or Steve had insisted on an accounting degree or dental school, I would be writing this description on a typewriter.