Self-Publishers Monthly, March: April 2014 by Danny O. Snow - Read Online
Self-Publishers Monthly, March
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Realistic advice on the latest self-publishing techniques from a stellar list of expert columnists, plus hands-on, practical tools for the publication and promotion of e-Books and paperbacks at little or no cost to the writer. A treasure trove of short, low-hype reports with minimal technical jargon, plus live hypertext links to free and useful resources.

THIS BOOK IS PART of a SERIES. See the free preview for a list of articles in this month's issue. And please feel free to sample other issues, also available at affordable prices.

There has NEVER been a better time to self-publish a book, whether printed or digital -- or both. In 2012, 17 of Amazon's top 100 sellers in the UK were self-published. In December of 2013, Amazon announced that fully 25% of its top 100 e-Books originated from Kindle Direct Publishing, a favorite outlet for self-publishers.

Want the latest unbiased news about self-publishing from leading experts such as Stephanie Chandler, Scott Flora, Joel Friedlander, Shel Horowitz, Guy Kawasaki, Florrie Binford Kichler, Dan Poynter, Toni Rakestraw, Justine Schofield, Bob Spear and Rachel Thompson? Reports explaining new technologies, current publicity and marketing methods, and more... plus tips and tricks from bestselling DIYP authors, live links to useful resources and freebies?

Pressed for time? Now you can get them all in a single fast and easy read, updated monthly. In today's world, the publishing industry is changing at a furious pace -- sometimes literally from one day to the next. SPM keeps you informed without endless scanning of Web sites, or sifting through zillions of offers from vendors trying to sell you goods and services you may not really need or want.

The goals of SPM are simple: to help self-publishing writers create better books (printed and digital), and market them more effectively; to help you avoid outlets that gouge unwary writers for large investments, or foster unrealistic expectations; to keep you abreast of the latest technologies, trends, and new methods that DIY publishers can deploy NOW for greater success in today's ever-changing industry.

In a phrase: We don't want to sell you anything except SPM itself. We aren't influenced by advertisers or underwriters. Our expert columnists are on your side, delivering even-handed reports about ALL the options for self-publishing e-Books and tree-Books. We don't favor one printer, e-publishing service or bookseller over another, except in terms of how you can get optimal results.

Published: Danny O. Snow on
ISBN: 9781310184826
List price: $2.99
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SPM

Self-Publishers Monthly

Your One-Stop Source for Self-Publishing Success

Vol. I, #7, – March-April 2014

Smashwords Edition

What’s Inside this Issue of SPM?

BUILD BOOK BUZZ IN YOUR OWN BACKYARD BY FLORRIE BINFORD KICHLER

HUGH HOWEY: SELF-PUBLISHERS NOW OUTPACING THE PACK BY DANNY O. SNOW

TWITTER BASICS FOR AUTHORS BY RACHEL THOMPSON

THE PRICE IS RIGHT: TWO EASY WAYS TO PRICE YOUR BOOK BY SCOTT FLORA

TITLING YOUR BOOK BY DAN POYNTER

HOW TO APPROACH AN EDITOR BY TONI RAKESTRAW

STARTING YOUR PAPERBACK AT LULU.COM BY DANNY O. SNOW

REACHING UK-EU READERS WITH CREATESPACE.COM BY DANNY O. SNOW

HOW MUCH MONEY CAN INDIE AUTHORS REALISTICALLY MAKE? BY RACHEL THOMPSON

LIVE LINKS TO FREEBIES AND USEFUL RESOURCES

Additional contributors to SPM include leading experts such as Steve Barancik of Shared-Self-Publishing.com; Stephanie Chandler of Authority Publishing; Joel Friedlander; Shel Horowitz; best selling author Guy Kawasaki; veteran book reviewer Bob Spear of Heartland Reviews and other popular guest columnists!

Build Book Buzz in Your Own Backyard by Florrie Binford Kichler

Double-tap picture to enlarge.

Illustration by W.W. Denslow, from The Wonderful Wizard of Oz by L. Frank Baum (1900). Source: Electronic Text Center, University of Virginia, via WikiMedia Commons.

There’s no place like home, said Dorothy in the classic Wizard of Oz. Take her advice and don’t neglect the fertile book marketing ground of your own backyard.

As publishers, we often tend to be so focused on getting our book out there that we forget that right here—in our own communities—can be a great way to generate buzz (and sales) for a title. Following are three techniques you can use to build recognition for your title in your own town, city, region and state:

Pitch local media outlets—where you have lived, where you live now, and even where you’re going to be visiting. Be creative and emphasize local news hooks or unique holidays and how they might tie in with your books. Got a cookbook or health title to promote? Did you know that Eat Your Vegetables Day is June 17?

Contact your city or state’s Convention and Tourist Bureau. Check to see if the Bureau runs a store with local products where your book might fit. Why not offer a joint promotion where tourists or conventioneers to your region and state receive a copy of your book when they visit the Convention and Tourist Bureau?

Organize an Author’s Day at your state’s fair. All states have a State Fair or similar festival celebrating the best