From the Publisher
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Knowing how the mind processes information and images can help you send the right message.
IF YOU PUT PEOPLE IN BRAIN SCANNERS and give them something delicious—say, wine or chocolate—the reward centers of their brains light up. In other words, it’s making them feel good. But if you promise them a delicious item in the future, there’s no r
There's evidence that power actually changes the way the brain sees others, decreasing recognition of others' concerns.
Doctors, researchers, scientists—even ancient philosophers—have long claimed exercise works like a miracle drug. Now they have proof
Swearing has its own home in our brains, separate from where we generate polite conversation.
JIHAN THOMPSON NEURONAL CONNECTIONS ARE created in the brain when you attempt something new. Plenty of research indicates this, including a 2010 study in The Journal of Neuroscience that found that even after just two sessions of practicing a new ta
Despite its dangers, the gene appears to protect the brain from parasites.
Our obsession with e-mail ignores a crucial truth about human beings: that we have evolved as listeners, not as readers.
In a completely new approach, scientists reduced a hallmark of the disease in mice by stimulating their neurons with flickering lights.
Fearless founders are hacking their cortexes in ways that will inspire you. Or horrify you. Or both
THE BLOOD-BRAIN BARRIER HAS LONG STYMIED DRUG DEVELOPMENT FOR BRAIN DISORDERS. RESEARCHERS HAVE FINALLY BEGUN TO BREAK THROUGH IT.
FOR MUHAMMAD ALI, WHO DIED AT age 74 after suffering from Parkinson’s disease, there couldn’t have been a crueler condition to haunt his later years. For the self-proclaimed Greatest, known for his ability to float like a butterfly around his opponen
THE MONEY LINK: You’ve done a great job planning for retirement, so the last thing you want is to slip up and squander your savings once you get there. A new study by Texas Tech professors Michael Finke and Sandra Huston and the University of Michiga
THE FACT THAT HUMANS LIVE LONGER THAN EVER BEFORE cuts both ways, because the more time we spend on the planet, the more things can go haywire in our bodies and our minds. It’s a particular challenge for neurologists who want to keep our brains healt
Rule No. 1: Get to the bar early, so you control who sits where.
When viewers recount an episode, their brains all appear to retrieve the shape of its plot from the same areas.
Researchers may have found a less-contentious way to deal with the NFL’s concussion epidemic than marijuana.
When it comes to preventing cognitive decline, simple lifestyle changes are finally being borne out by science
Matt Keiser, founder of the digital direct-marketing firm LiveIntent, learned in kindergarten that he was dyslexic. While Keiser says it sucked during school, he now credits his condition with giving him the tools he uses every day to grow his business.
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