What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.
Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.read more
This book promotes the idea that good things result from a strategy of engaging in many small experiments with limited risks. I am a supporter of the approach that Sims advocates, briefly, "experimentation, careful observation, problem finding, and playful improvisation," learning by trial and error, not being wedded to preconceptions about how to address problems - or even wedded to preconceptions about what the problems are, partnering with clients, eschewing both excessive bureaucracy and reliance on top-down process. If only the book were better written. Sims is repetitive. He relies too much on secondary sources. Chris Rock is an exemplar used throughout the book, but apparently Sims never spoke to him. His arguments lack depth. Some of his illustrations have been used previously by other authors making related arguments. And, if there were a Bulwer-Lytton award for the worst closing sentence in a book, Sims would be a finalist.read more
Is this review helpful? Yes | NoThank you for your feedback.