• book

From the Publisher

"Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.

This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:

TURN ONE SALE INTO 250 MORE
CREATE A WINNING GAME PLAN FROM LOSING SALES
KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER
MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE
SELL AT A LOSS AND MAKE A FURTUNE

Topics: Communication, Success, Professional Development, Inspirational, and Guides

Published: Touchstone on
ISBN: 9781439136676
List price: $4.99
Read on Scribd mobile: iPhone, iPad and Android.
Availability for How to Sell Anything to Anybody
With a 30 day free trial you can read online for free
  1. This book can be read on up to 6 mobile devices.

Related Articles

Inc.
2 min read

Who Sent You?

ETELKA LEHOCZKY Erin Condren knew her artistic day planners might not leap out at online shoppers, so she offered her best customers a deal: If they sent potential business her way through links on their own websites, she’d give those loyal customers a credit toward future purchases each time a referred customer created an account. The approach worked. Today, 12 years after launch, Condren’s eponymous company, based in Hawthorne, California, has a customer-referral program, with rewards for both referred and referring customers, that generated 24 percent of its $40 million in 2015 sales. Refe
Entrepreneur
3 min read

Simple Steps to Effective Marketing

A favorite adage of my college journalism professor was this: "Assume the reader knows nothing, but don't assume the reader is stupid." In other words, deconstruct the complex to make it easily understood, but don't dumb it down. In my years since school, I've realized the wisdom of that approach applies not just to journalism, but to business and marketing, too. Products and services (especially digital ones) can be complex. Your job as a marketer is, in part, to make the seemingly impenetrable easily understood, to lose the corporate Frankenspeak and convey your business's value in human, ac
Entrepreneur
3 min read
Leadership & Mentoring

Don't Get No Respect? Here's How to Handle It.

Nothing can happen without keeping the lines of communication open.  Q: I’ve worked for my father’s company for a decade. Though he always approves the sales ideas I bring him, he lets the employees ignore my leadership and, instead, do things their own way. Implementation always falls short, and sales and profit margins are declining.  Before joining Dad’s company, I was successful in building clients and increasing sales for similar businesses. My wife and I want to start a family, and she is encouraging me to find another job. It isn’t easy to quit and move on when you work for your father.