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Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life.

When can we trust what we believe—that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"—and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.
Published: Free Press on Jun 30, 2008
ISBN: 9781439106747
List price: $13.99
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I liked the book but I thought it was a bit too shallow and repetitive. You could distill the main arguments down to 25 pages and still include everything that's important. But it was a fairly entertaining book so I can't complain too much.read more
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I liked the book but I thought it was a bit too shallow and repetitive. You could distill the main arguments down to 25 pages and still include everything that's important. But it was a fairly entertaining book so I can't complain too much.
Is this review helpful? Yes | NoThank you for your feedback.
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