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Contagious: Why Things Catch On

Contagious: Why Things Catch On

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Ratings:
Rating: 4.5 out of 5 stars4.5/5 (100 ratings)
Length: 292 pages4 hours

Description

What makes things popular?

If the first thing that popped into your mind was advertising, try again. People admittedly do not listen to advertisements, what they listen to instead is their peers. You might wonder then, why do people end up talking about some products and ideas and not others? Why are certain stories and rumors more apt to spread while others die on the lips of their creator? What, really, makes certain online content go viral?

Jonah Berger, a marketing professor from Wharton, has spent the last decade trying to answer those precise questions and more. He’s investigated why some New York Times articles make the paper’s “Most Emailed List,” why one product gets intense word of mouth support while a similar product doesn’t, and how our social interactions shape everything from the automobiles we purchase to the clothes we wear, and even help determine the names we give to our children. Berger dives deep into the aspects of social influence and works to reveal the secret science behind word-of-mouth and social success.

Presenting his findings in six basic principles, Berger is able to show how to create contagious, viral data that works with everything from purchasable products to YouTube videos, workplace rumors, and everything between.
Read More
Contagious: Why Things Catch On

Book Actions

Start Reading

Book Information

Contagious: Why Things Catch On

Ratings:
Rating: 4.5 out of 5 stars4.5/5 (100 ratings)
Length: 292 pages4 hours

Description

What makes things popular?

If the first thing that popped into your mind was advertising, try again. People admittedly do not listen to advertisements, what they listen to instead is their peers. You might wonder then, why do people end up talking about some products and ideas and not others? Why are certain stories and rumors more apt to spread while others die on the lips of their creator? What, really, makes certain online content go viral?

Jonah Berger, a marketing professor from Wharton, has spent the last decade trying to answer those precise questions and more. He’s investigated why some New York Times articles make the paper’s “Most Emailed List,” why one product gets intense word of mouth support while a similar product doesn’t, and how our social interactions shape everything from the automobiles we purchase to the clothes we wear, and even help determine the names we give to our children. Berger dives deep into the aspects of social influence and works to reveal the secret science behind word-of-mouth and social success.

Presenting his findings in six basic principles, Berger is able to show how to create contagious, viral data that works with everything from purchasable products to YouTube videos, workplace rumors, and everything between.
Read More