• book

From the Publisher

This work offers a summary of the book "THE LONG TAIL: Why the Future of Business is Selling Less of More" by Chris Anderson.

Chris Anderson is editorinchief of Wired magazine. He previously worked for seven years for The Economist and six years for Nature and Science magazines.

In The Long Tail, Anderson demonstrates that the real mother lode of commercial success for twentyfirst century businesses will be in multipleniche marketing rather than trying to score a few mass market hits.

According to Anderson, a new business model is arising based on the economics of abundance rather than scarcity. This new model rests on the idea it will be better and more profitable to sell a few copies each into a million niche markets than it will be to try and develop one product which you sell two or three million copies. The great success stories of the future will be the companies which are aligned with the long tail of the demand curve rather than those which bring hit products to market.

In this interesting book, Anderson manages to explain a murky trend in clear language. The Long Tail makes entrepreneurs and the rest of us think about this new business model.

Topics: The Internet, Economy, Shopping, Consumerism, Capitalism, Stock Market, Globalization, Advertising, Informative, and Reader Guide

Published: Must Read Summaries an imprint of Vearsa Limited on
ISBN: 9782806233684
List price: $7.99
Read on Scribd mobile: iPhone, iPad and Android.
Availability for The Long Tail Chris Anderson (BusinessNews Publishing Bo...
With a 30 day free trial you can read online for free
  1. This book can be read on up to 6 mobile devices.

Related Articles

Inc.
13 min read

Getting The Last Laugh

WHEN I RENT a car, I don’t want to have a conversation with the rental car clerk. I just wanna get my keys and go,” said comedian Michael Ian Black on stage at the Gerald W. Lynch Theater in New York City last November. “But I guess the rental car companies believe that customers enjoy it when the clerks engage in conversation. So they keep asking the same annoying question—‘So, what brings you to town today?’” The crowd titters. “Look, I’m Jewish,” Black says. “As a Jew, when I hear ‘What brings you to town today?’ that sounds suspiciously like [imitating a Nazi voice] ‘May I see your papers
Entrepreneur
2 min read

What This Medical Marijuana Company Can Teach You About Getting Buzz

The mere mention of medical marijuana elicits all sorts of jokes. But it’s a real business -- and when it’s not going so well, it can really harsh your mellow (sorry), as it did with Point Loma Patients Consumer Co-operative. The San Diego-based dispensary opened in August 2015, and sales increased by about $100,000 every month for a year. But as competitors opened nearby, Point Loma’s high times faded (sorry again).  “It was time to bring customers back in,” says the dispensary’s president and CEO, Adam Knopf. But how? Related: 5 Steps to Creating a Killer Marketing Strategy Point Loma’s IT p
Entrepreneur
2 min read

The Right Way to Adjust Your Prices

"What the hell is going on with your pricing?" my colleague asked during a once-over of a proposal I was about to send out. I began to stutter an apology. I knew my pricing had been too high. But then … the shocker: "Honey, your pricing is way too low." Too low? Bollocks. This is what I'd been charging for the past year. After further phone debate, I revised my rate upward, then cringed as I sent the proposal. Less than a day later, my client sent it back, signed and with a deposit. I raised my prices and earned the business? Yup. A few of you might also need a good smack on the pricing front.