Conventional methods of measuring and gauging activity around open data seem incomplete and unsatisfying, and are mostly focused on online interaction. Unearthing additional elements and exploring the measurement of demand further would help increase understanding, inform the continued practical growth of open data efforts and activities, and hopefully result in more relevant, accessible, and widely used data. Data that is more widely used is more likely to serve as the foundation for positive reforms and changes at the local level. There is growing potential and evidence of citizens using open data in interacting with local officials and development professionals to help monitor and improve the delivery and efficiency of public goods and services. Open financial data whether it is financing, budgeting, spending, or procurement information is a logical and fertile entry point for this type of citizen-driven accountability.