The Easy Guide to SEO
By Delano Alexander
Copyright 2014 Delano Alexander
Smashwords Edition
Table of Contents
Search Engines
Popular Search Engines
How do search engines help you reach your target audience?
What is Search Engine Optimization?
SEO Web Design
Domain Name
Content
Keyword Selection
Web Page Construction Terms
How to Place Keywords
Analytics
Final Words
Search Engines
The internet is loaded with millions of websites and tons of information. So creating a new website and getting a prominent place on the internet market is quite difficult and without using appropriate techniques your website will stand nowhere amongst the competition.
If you have a website and you want to make money from it, then what do you need to do? The answer is simple you need to generate traffic to your website and in order to generate traffic; you need to make your website visible for the users. Unfortunately, creating a website is not enough; you have to take certain steps to make your website prominent and accessible to potential users. The most common and the most important way a user reaches your website is through a search engine.
Search engines may not be of much importance for established websites and household names. But most websites receive a significant amount of traffic from search engines. If you want to sell your product or increase your viewership, then you want your web page to rank high in search engine results. In fact, you always want your web page to appear on the number one spot of the first page. The first page is the place where every user lands, looks at and clicks on.
What is a search engine?
A search engine is a program that contains a database covering millions of websites. When users enter words, terms or phrases in the search window, the program matches those words with the entries found in the database and come up with the most relevant results (the entries are comprised of title, headings, keywords and the content on the pages). Basically, search engines go to web pages and index them by using Spiders or
