From the Publisher

Entrepreneurship is an adventure into discovery, filled with exciting challenges and personal growth leading to quality achievements. When I began my journey as an entrepreneur, I had never heard the word entrepreneur before. I was eight years old and simply put two and two together: I had a product that met a need, I had a need to raise money, and I had an idea that was consuming my consciousness. My family always had a large vegetable garden. My 6 1⁄2 year old sister and I desperately needed a swimming pool. Parents generally don’t jump to every whim their kids dream up! The solution was right in front of us. We decided to sell our excess produce door to door. Invariably, we sold everything in our little red wagon at the very first house we approached. Day after day we re-loaded our wagon and sold out on each trip. We employed a winning marketing technique – another term I had never come across. You see, my sister acted and looked exactly like Shirley Temple -- the famous child actress -- no one could resist her charms! That simple model has guided me as an entrepreneur for over 23 years. Throw in some continuous innovative thinking and perseverance and the formula begins to blossom. Along the way, challenges created new learning curves. With the right tools, anyone can become a successful entrepreneur and make an endeavor fulfilling and rewarding. My business is designing, developing, syndicating and managing commercial investment real estate since I was 18. Each project is based on innovative ideas and becomes a stand-alone business. I've always insisted that anyone can be an entrepreneur. At its core, it’s as basic as our door-to-door vegetable sales adventure. You’ll simply need to add the easy to grasp concepts I describe throughout this book. I decided to write this book because I feel strongly that if everyone had an entrepreneurial -- intrapreneurial spirit, we would end high unemployment, under-employment and stagnant wage growth. My approach is to provide you with a collection of articles I've published as well as excerpts from papers and books I've written on entrepreneurship and innovation. This comprehensive book is presented as a compendium of eight separate books that comprise: The Entrepreneur and Innovation from A to Z.

The book spans concepts from how to innovate – the beginnings of the entrepreneur’s journey -- to running a successful business, including:
•Passion for the endeavor that drives success
•Business plan formats and marketing strategies
•Communications skills that are critical to developing and growing your business
•Leadership and management to achieve continuous improvement
•Hiring the right people, team building and ‘Espirit de Corps’
•Rethinking strategies and fostering collaboration that generates new ideas
•Help employees to be the best they can be and engage them as partners versus ‘workers’
•Learn why social responsibility is critical for the success of any business
•Know the economics of your endeavor including influences of the global economy
•Establish continuous learning throughout your organization
•Learn how our government really works and how to benefit from that insight
Filled with real-life examples, this informative book is a unique light reading approach to learning the details of how to become a successful innovative entrepreneur. It is a broad collection of diverse articles to ensure you won’t want to put the book down. Hard facts, research results, real-life stories and enough humor to entertain, The Entrepreneur and Innovation from A to Z is filled with advice for all aspects of starting, managing and succeeding in any entrepreneurial endeavor and business.

Published: Dr T William Hefferan on
ISBN: 9781310734007
List price: $12.99
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