Introduction
When it comes to good organic positioning, we must remember that we are working in two different areas:
Internal (on-page)
It refers to internal pages of a website, i.e. optimizing the website, as having a good structure with effective keywords is essential for web positioning. When a search engine, such as Google, crawls your website, it indexes both the content and the HTML structure of the web page.
External (off-page)
Off-page optimization represents everything that is done externally, instead on the website itself, such as a link building strategy, with links pointing to your site from other websites, distributing articles and press releases on other sites, etc.
This guide will be focused on the optimization of the internal, on-site elements, so we will focus on the following elements of on-site optimization:
Domains and duplicate content
Friendly URLs
Title and metatags
Optimized headings
ALT codes
Content
Keyword density
Blog
404 error page
XML sitemap
HTML code
Broken links
Other aspects
Extra Bonus
Readers of this ebook are entitled to access this online SEO videocourse:
From SEO to SEO 2.0
Instant access
Table of contents
INTRODUCTION
EXTRA BONUS
DOMAINS AND DUPLICATE CONTENT
FRIENDLY URLS
TITLE AND METATAGS
OPTIMIZED HEADINGS
ALT CODES
CONTENT
KEYWORD DENSITY
BLOG
404 ERROR PAGE
XML SITEMAP
HTML CODE
BROKEN LINKS
OTHER ASPECTS
CONCLUSION
ABOUT THE AUTHOR
EXTRA BONUS
Copyright 2015, Albert Mora. All rights reserved.
No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without prior permission of the publisher and author.
While attempts have been made to verify information contained in this publication, neither the author nor the publisher assumes any responsibility for errors, omissions, interpretation or usage of the subject matter herein. This publication contains the opinions and ideas of its author and is intended for informational purposes only and is meant to be a general guide. It is not intended, nor should it be treated, as a definitive guide on the subject, nor should it be regarded as professional, legal, financial, or medical advice.
The author and publisher shall in no event be liable or be held responsible for any loss or other damages incurred from the usage of this publication, or for any problems/concerns that may arise, and will not be responsible for any
