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A Soldier In the Cola Wars

Length: 302 pages3 hours


There couldn’t have been a better time to get into advertising. There was a cultural revolution taking place in America. The Mad Men were besides themselves, some wearing long haired wigs, trying to stay relevant - but their days were done. The creative revolution which had started in small new agencies in the 1960’s was now overwhelming the “Madison Avenue” behemoths and although I didn’t know it, guys and gals like me were just what they needed.

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