How to harness inspiration for successful, long-terminnovation

Why does real innovation elude so many companies, including thebiggest corporations with top resources? The problem, in all cases,is that they are lacking inspiration. In Look At More, AndyStefanovich outlines inspiration as a discipline and a systematicapproach for innovation that when applied consistently, bringslong-term, sustainable results. It is about learning to thinkdifferently and getting others to do the same. By focusing on thefront end of the Inspiration?Creativity?Innovation continuum, Lookat More brings a fresh perspective to a popular conversation thatis experiencing fatigue. Inspiration is the most effective way ofunleashing innovation and this book shows you how.

Introduces Play's LAMSTAIH process, which stands for Look AtMore Stuff; Think About It Harder, a systematic approach forharnessing inspiration Outlines the five key drivers for finding new ideas that leadto innovation--Mood, Mindset, Mechanisms, Measurement,Momentum Filled with strategies, tactics, insights, and cases that showhow to instill inspiration at all levels

CEOs, managers and entrepreneurs alike will find Look At More aninvaluable tool for navigating the ever-hungry innovation mandateand turning inspiration into a strategic competitive advantage.

Published: Wiley on
ISBN: 9780470564325
List price: $27.95
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