From the Publisher

Discover how to leverage the power of the Facebook community to achieve your business marketing goalsFacebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketingExamines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investmentShares strategies for successful Facebook advertising campaignsDemonstrates how to create widgets and Facebook applicationsFace it: this essential book contains everything you need to know for your foray into Facebook marketing.Paul Dunay is one of BtoB Magazine's Top Marketers of the Year 2009. His blog and podcasts are available at buzzmarketingfortech.blogspot.com.Richard Krueger is founder of AboutFaceDigital, a social media marketing agency, and cofounder of Samepoint, LLC, a social media search engine. He has been featured in Forbes magazine and maintains a popular blog on Facebook marketing at www.aboutfacedigital.com/blog.Making Everything Easier!Facebook® Marketing for DummiesLearn to:Use the Facebook tools and built-in applications to connect with your customersDevelop a successful Facebook ad campaign by targeting key demographicsGather marketing information through Facebook InsightsExtend your Facebook clients to your own Web site with Facebook ConnectInside - your Facebook ad gift card worth $50!Paul DunayRichard KruegerConnect with customers by putting your best face forward with Facebook marketingFacebook continues to grow, engaging an ever-widening demographic base. Why wouldn't you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!Make up your mind— learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customersAbove the crowd— design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in FacebookGo guerilla— tap into Facebook's efficient network of connections to expand your customer baseGet connected— use Facebook Connect to engage your visitors with the same social features that have built Facebook's popularityThe next level— host a contest, develop an application, or useFacebook as a giant focus group with Facebook survey applicationsVisit the companion Web site at www.dummies.com/go/facebookmarketingfd for an up-to-the-minute list of online resources for your Facebook marketing efforts!Open the book and find:Fascinating facts about the changing Facebook demographicsHow to use the site to promote your businessFacebook business etiquette tipsCharacteristics of a successful Page for your businessTen great Facebook business blogsHow to host a Facebook eventTips for optimizing your Facebook ad campaignReasons why your company needs a Facebook presence
Published: Wiley on
ISBN: 9780470584019
List price: $24.99
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