Twitter Marketing For Dummies
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From the Publisher

An introductory guide to effectively using Twitter to grow your business!The field of social media marketing is exciting, cutting-edge, to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunitiesAnalyzes several real-world examples of successful strategies for marketing on TwitterDiscusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web siteShares the top Twitter applicationsSo get chirping and put Twitter to work for your marketing needs today!Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at about ways to communicate creatively using social media.Making Everything Easier!Twitter® Marketing for DummiesLearn to:Use Twitter to communicate with your customersUtilize tools to maximize your Twitter presenceBuild and use your network to spread your messageMeasure the success of your effortsKyle Lacy, @kyleplacySocial media marketing consultantLearn how to interact with your customers with TwitterYour customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!Learn from the best— see how other leading companies are using TwitterDetails, details— learn how to sign up, create a market-friendly profile, and find followersThe old and the new— include Twitter marketing in your overall plan with other types of mediaMap your strategy— develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengthsMeasure your success— discover how to assess your progress with Cligs and Google AnalyticsFollow and be followed— find the right people to follow and get them to follow youProtect your image— choose the right employees as Twitterers and keep tweets honest and upbeatRetweet to advance— spread your message with smart retweetingOpen the book and find:How to register your company name on TwitterWays to enhance your brand with TwitterTips for finding your Twitter voiceWhy you should follow the competitionCool tools like HootSuite,, and TweetDeckPitfalls to avoidCase studies from successful campaignsHow to become a thought leader
Published: Wiley on
ISBN: 9780470585429
List price: $24.99
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