This title isn’t available with your membership

We’re working with the publisher to make it available as soon as possible. If you’d like to read it immediately, you can purchase this title individually.

Request Title
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Published: Wiley on Jun 13, 2008
ISBN: 9780470282083
List price: $24.95
Read on Scribd mobile: iPhone, iPad and Android.
Availability for Accidental Branding : How Ordinary People Build Extraordi...
Available as a separate purchase
  1. This book can be read on up to 6 mobile devices.
Clear rating
scribd