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Broadcasting Powerful Messages with Twitter

Linda Parkinson-Hardman

Published By

Crystal Clear Books

www.crystalclearbooks.co.uk

Copyright

© Linda Parkinson-Hardman April 2012 Updated August 2013

All rights reserved.  The right of Linda Parkinson-Hardman to be identified as the author of this work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988.

No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any license, permitting limited copying issued by the Copyright Licensing Agency, 33 Alfred Place, London, WC1E 7DP.  

Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

First edition published by: Crystal Clear Books

Telephone: 0843 289 2142

website: www.crystalclearbooks.co.uk

Note/Disclaimer: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss of expense incurred as a result of relying in particular circumstances on a statement made in the book.  The laws and regulations are complex and liable to change without notice and readers should check the current position with the relevant authorities before making personal arrangements.

Cover image © N.I: Dreamstime.com

What is this book going to do for me?

This book has been written as a Guide to Twitter and helps you to answer the following questions:

- What is Twitter and why does it matter?

- How do I tweet and what do I say?

- How can Twitter help me with my business?

- How do I get Twitter followers?

- How can I find the right people to follow?

- How can I search Twitter effectively?

- How do I make sense of all the Tweets?

- How can I measure the return on my time investment?

To jump quickly to any section, use the Table of Contents you can find in your eReader.

It will also talk you through some of the practicalities such as how to set up an account in the first place and the things to think about when you are creating usernames and profiles. There is also a handy glossary at the end to explain the terminology too.

Introduction

It would be easy to assume from the title of this book, that I am going to tell you that Twitter is simply about broadcasting your message to the widest possible audience. But I am someone who passionately believes that social networking for business is about sharing what we know, our expertise and even our resources with those who are the most likely to help us find the people that we want to engage with to sell both our products and our services.

If you aren’t of the same accord then this book probably isn’t for you. Yes, it will tell you how to make the very best use of Twitter but it will not be a magic bullet that means all you have to do is acquire hundreds of thousands of followers. At some point you are going to have to start building relationships with those you follow and those who follow you back.

I belong to a networking group where the mantra is ‘Giver’s Gain’ and it is only by adopting this same attitude that you will stand a chance of being successful. Giving, in this context means providing helpful information yourself and supporting other people on Twitter by sharing their helpful information too.

What