• book
    0% of Marketing 3.0 completed

From the Publisher

Understand the next level of marketing

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Topics: Productivity, Tips & Tricks, Leadership, Professional Development, Communication, Informative, How-To Guides, and Case Studies

Published: Wiley on
ISBN: 9780470609798
List price: $24.95
Read on Scribd mobile: iPhone, iPad and Android.
Availability for Marketing 3.0 by Philip Kotler, Hermawan Kartajaya, and I...
With a 30 day free trial you can read online for free
  1. This book can be read on up to 6 mobile devices.

Related Articles

TIME
1 min read

Emily Weiss

Charlotte Alter Most people like to physically test a beauty product before they smear it all over their skin. Not necessarily so for customers of the beauty brand Glossier, whose founder Emily Weiss has used social-media marketing to create hype so strong that customers join months-long waiting lists for products they’ve never even tried. “[We’re] the first socially driven beauty brand,” Weiss says. The company grew out of Into the Gloss, a beauty blog that Weiss started in 2010 while working as a fashion assistant at Vogue. She posed a question to readers: What would your ideal face wash b
Entrepreneur
2 min read

This Website Uses Customer Feedback to Create Products People Want

KUIU’s customers are engaged. They regularly clamor to preorder product. They’re willing to wait months for purchases to arrive. And yet Jason Hairston, the hunting apparel and gear brand’s CEO, says the company “just couldn’t manage customer feedback in a useful way.” Related: The 7 Steps of Effective Product Development So Hairston and his partners set out to harness that patience and outspokenness. They launched a new company, GIRU, a product development platform that pulls consumers into the R&D process, asking them to contribute feedback and vote on potential features. After feedback is c
Entrepreneur
2 min read

What This Medical Marijuana Company Can Teach You About Getting Buzz

The mere mention of medical marijuana elicits all sorts of jokes. But it’s a real business -- and when it’s not going so well, it can really harsh your mellow (sorry), as it did with Point Loma Patients Consumer Co-operative. The San Diego-based dispensary opened in August 2015, and sales increased by about $100,000 every month for a year. But as competitors opened nearby, Point Loma’s high times faded (sorry again).  “It was time to bring customers back in,” says the dispensary’s president and CEO, Adam Knopf. But how? Related: 5 Steps to Creating a Killer Marketing Strategy Point Loma’s IT p