Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!
()
Currently unavailable
Currently unavailable
About this ebook
Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant.
Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can:
1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation.
2. Stimulate emotion through fear, uncertainty, and doubt.
3. Calm the mind with your solution to enable clearer thinking.
4. Properly position, or reposition, your product or organization to initiate new short-term memory.
5. Use storytelling to deepen the new memory and convert it to long-term memory.
6. Logically interpret your sales presentation offer and create a compelling conclusion.
7. Persuade and lead your prospects to a sense of self-permission to buy.
Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action.
Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!
Related to Crack the Customer Mind Code
Related ebooks
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! Rating: 0 out of 5 stars0 ratings101 Ways to Captivate a Business Audience Rating: 3 out of 5 stars3/5Recalculate: Directions for Driving Performance Success Rating: 0 out of 5 stars0 ratingsMake Money and Have Fun: Bridge the Gap Between Your Passion and Prosperity Rating: 0 out of 5 stars0 ratingsBreaking the Chokehold: 7 Simple Steps to Bust Into the Life and Business You Love Rating: 0 out of 5 stars0 ratingsLead the Room: Communicate a message that counts in moments that matter Rating: 5 out of 5 stars5/5The Mind of a Winner Rating: 3 out of 5 stars3/5The Success System that Never Fails Rating: 3 out of 5 stars3/5Stack It Up!: Stop Losing Talent; Build the Next Level Together Rating: 0 out of 5 stars0 ratingsFrom Ken's Desk Rating: 0 out of 5 stars0 ratingsA Story with a Purpose: Starting, Sustaining, and Surviving as a Successful Business Owner Without Selling Your Soul Rating: 0 out of 5 stars0 ratingsThe 9 Elements of Success Rating: 0 out of 5 stars0 ratingsSpeaking for Success - 10th Edition Rating: 0 out of 5 stars0 ratingsAiming for Your North Star: The 4 Phases to Reach Liftoff for Your Growth Journey Rating: 0 out of 5 stars0 ratingsHow to Sell When Your Clients Don't Look Like You: A Minority's Guide to Success in Sales Rating: 5 out of 5 stars5/5Secrets of a Unique & Sexy Speaker: 155 Vital, Quick & Helpful Tips for Writing Your Speech, Facing the Audience & Overcoming Fear! Rating: 0 out of 5 stars0 ratingsHow to Use Humour in Business and Life Rating: 0 out of 5 stars0 ratingsYou Can Win: A Step-by-Step Tool for Top Achievers Rating: 4 out of 5 stars4/5151 Quick Ideas to Improve Your People Skills Rating: 0 out of 5 stars0 ratingsThe eye of the tiger strategy: A winning approach to business success and professional development Rating: 0 out of 5 stars0 ratingsHow to - Remove Your Success Blockers: A Personal Development Handbook Rating: 0 out of 5 stars0 ratingsMove Forward: How to empower yourself to become the happy and fulfilled person you’re meant to be Rating: 0 out of 5 stars0 ratingsLonger and Better Living with Homecare Benefits from Long Term Care Insurance Rating: 0 out of 5 stars0 ratingsHook 'em with Humor: The Public Speaker's Guide to Having Fun and Using Humor to Mesmerize, Fascinate, and Engage Rating: 0 out of 5 stars0 ratingsThe Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! Rating: 4 out of 5 stars4/5Corporate America: Surviving Your Journey Towards Success Rating: 0 out of 5 stars0 ratingsThe Inner Game of Success Rating: 0 out of 5 stars0 ratingsThe Psychology of a Winner: Winning strategies for peak performance: Winning strategies for peak performance Rating: 0 out of 5 stars0 ratings
E-Commerce For You
The Beginner's Affiliate Marketing Blueprint Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5Online Investing Rating: 0 out of 5 stars0 ratingsDotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5How I Made My First $1000 on Etsy (With No Social Media Following and No Money to Spend on Advertising Rating: 5 out of 5 stars5/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5A Beginner's Guide To Day Trading Online 2nd Edition Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5Streams of Income: Living the Multiple Income Streams Dream Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Options Trading QuickStart Guide: The Simplified Beginner's Guide to Options Trading Rating: 4 out of 5 stars4/5Sewing to Sell: How To Sell Locally & Online; The Beginner's Guide to Starting a Craft Business Rating: 5 out of 5 stars5/5Working Backwards: Insights, Stories, and Secrets from Inside Amazon Rating: 4 out of 5 stars4/5
Reviews for Crack the Customer Mind Code
0 ratings0 reviews