Marketing Guide: Strategies for the Small Business by Christie Karis by Christie Karis - Read Online
Marketing Guide
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Summary

The Marketing Guide is a handbook for developing a marketing plan that will contribute to becoming a sustainable small business. The Marketing Guide assures that marketing strategies are grounded in market intelligence and the dynamics of the marketplace.

The Marketing Guide will show the reader how to assess the market, measure potential, develop a compelling offering and formulate marketing strategies that capture market share. Most importantly, the concepts and language presented in the Marketing Guide have been shaped to fit a small business.

There is treasure to be found in working with the Marketing Guide – market perspective. Market intelligence can tell us what to do and why. The market perspective gained from working with the Marketing Guide is gift that keeps on giving.

Published: Christie Karis on
ISBN: 9781311784834
List price: $4.99
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Marketing Guide - Christie Karis

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