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    Buzzmarketing (Review and Analysis of Hughes' Book)
    Buzzmarketing (Review and Analysis of Hughes' Book)
    Buzzmarketing (Review and Analysis of Hughes' Book)
    Ebook45 pages1 hour

    Buzzmarketing (Review and Analysis of Hughes' Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Mark Hughes' book "Buzzmarketing: Get People to Talk About Your Stuff".

    This complete  summary of the ideas from Mark Hughes' book "Buzzmarketing" explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more than the entire GDP of Mexico. To add to the problem, technology now makes it easy for consumers to skip commercials and block intrusive ads. It isn’t feasible to market the traditional way anymore. This summary shows that you can generate better results using media attention and word-of-mouth endorsements. Buzzmarketing is all about capturing the attention of consumers and the media by making your brand or your company entertaining, fascinating or newsworthy.

    Added-value of this summary:
    • Save time 
    • Understand the key concepts
    • Increase your knowledge 

    To learn more, read "Buzzmarketing" and discover the key principles that will get more people talking about your company and your products!
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806238757
    Buzzmarketing (Review and Analysis of Hughes' Book)

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      Book preview

      Buzzmarketing (Review and Analysis of Hughes' Book) - BusinessNews Publishing

      Book Presentation

      Buzzmarketing by Mark Hughes

      Summary of Buzzmarketing (Mark Hughes)

      Book Abstract

      MAIN IDEA

      There’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more than the entire GDP of Mexico. To add to the problem, technology now makes it easy for consumers to zap commercials and block intrusive ads. It isn’t feasible to market the traditional way anymore.

      Instead, you can generate better results using media attention and word-of-mouth endorsements. Buzzmarketing is all about capturing the attention of consumers and the media by making your brand or your company entertaining, fascinating or newsworthy. If you can get people talking about your company and your products amongst themselves, you’ll also get far more bang for your advertising dollars – typically about three- to five-times more.

      In short, buzzmarketing is all about starting conversations between customers. It differs from traditional marketing in this way:

      About the Author

      MARK HUGHES is the founder and CEO of his own marketing consulting firm, Buzzmarketing, Inc. He is also the host of a syndicated radio show, The Buzz Factor. He was formerly vice president of marketing for Half.com and a marketing executive at PepsiCo, Pep Boys (where he managed a $42 million annual marketing budget) and American Mobile Satellite. Mr. Hughes is a graduate of Columbia Business School and currently serves on the board of advisors for several large corporations in addition to being a guest lecturer at NYU and the University of Pennsylvania.

      The Web site for this book is at www.buzzmarketing.com.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not

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