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    How to Grow When Markets Don't (Review and Analysis of Slywotzky and Wise's Book)
    How to Grow When Markets Don't (Review and Analysis of Slywotzky and Wise's Book)
    How to Grow When Markets Don't (Review and Analysis of Slywotzky and Wise's Book)
    Ebook40 pages21 minutes

    How to Grow When Markets Don't (Review and Analysis of Slywotzky and Wise's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Adrian Slywotzky's and Richard Wise's book: "How To Grow When Markets Don't".

    This complete summary of the ideas from "How to Grow When Markets Don't" shows that for many years, the answer for growth creation was thought to be product innovation – a better product. However, as every company creates more and more products, ever faster, this is proving more difficult. Customers are not willing to buy another product just because it is slightly better. This summary suggests a more effective strategy: “demand innovation” – identifying and serving the customer needs which arise naturally out of the sale of existing products and services. It’s very possible that your company will have hidden assets that, if used properly, can generate value. Examples of this include access to and knowledge of your customer base, and technical expertise in your industry. This summary takes the reader through a five-step process to harness demand innovation. The authors encourage companies to look at customer interaction at the beginning of the process, not the end; they suggest being aware not only of assets but of liabilities holding you back, such as a mismatch in skill-sets or distributors having veto power over development. 

    Added-value of this book: 
    • Save time 
    • Understand key concepts 
    • Increase your business knowledge 

    To learn more, read "How to Grow When Markets Don’t" and discover a compelling blueprint for long-term strategy and short term, applicable changes. 
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806246844
    How to Grow When Markets Don't (Review and Analysis of Slywotzky and Wise's Book)

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      Book preview

      How to Grow When Markets Don't (Review and Analysis of Slywotzky and Wise's Book) - BusinessNews Publishing

      Book Presentation: How To Grow When Markets Don’t by Adrian Slywotzky & Richard Wise

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of How To Grow When Markets Don’t (Adrian Slywotzky & Richard Wise)

      1. Identify opportunities to address next-generation customer needs

      2. Understand your own hidden assets accurately and completely

      3. Know what your hidden liabilities actually are

      4. Develop a robust business model to turn opportunities into reality

      5. Create your demand innovation action plan and get started

      Book Abstract

      MAIN IDEA

      Every company today faces pressure to steadily grow its revenues, its profits and its sales. At one time, the answer to this growth imperative was simply product innovation – come up with new and better products. The only problem is so many companies are now doing this, consumers are becoming less likely to continue paying more for products which are only marginally better. Therefore to keep growing, companies have to look beyond their traditional strategy of launching new products.

      Instead, the best areas for growth today are in the field of demand innovation – identifying and serving the customer needs which arise naturally out of the sale of existing products and services. Demand innovation means to focus on harnessing the hidden assets of your company to create value-added offerings. These hidden assets will be the natural byproducts of delivering your core products and services, and will include things like:

      Unique access to your well defined and established customer base.

      A large installed base of consumers

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