Managing the Future (Review and Analysis of Tucker's Book) by BusinessNews Publishing by BusinessNews Publishing - Read Online

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Managing the Future (Review and Analysis of Tucker's Book) - BusinessNews Publishing

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Managing The Future by Robert B. Tucker

Book Abstract

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Summary of Managing The Future (Robert B. Tucker)


1. Speed – Exploiting the FedEx Imperative

2. Convenience – Creating Your Own Dominos Effect

3. Age Waves – Profiting from three generations

4. Choice – Exploiting the Have It Your Way Imperative

5. Lifestyle – Benefiting from Changes in the Way We Live

6. Discounting – Positioning A Business in Price Competition Eras

7. Value-Adding – Creating Alternatives in Price Competition

8. Customer Service – Building Competitive Advantage Through People

9. Techno-Edge – Using Technology to Lead the Field

10. Quality – Cashing In on Customer Satisfaction

Book Abstract

Main Theme

The key to being in business now is to manage the future - to put your business in a situation where it is progressively improving the way it serves customers rather than resting on past victories.

You can do this by:

Creating ways to get close to your customers so you can look at your business through their eyes.

Staying aware of the trends that developing in