The Popcorn Report (Review and Analysis of Popcorn's Book) by BusinessNews Publishing by BusinessNews Publishing - Read Online

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The Popcorn Report (Review and Analysis of Popcorn's Book) - BusinessNews Publishing

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Book Presentation

The Popcorn Report by Faith Popcorn

Book Abstract

Important Note About This Ebook

Summary of The Popcorn Report (Faith Popcorn)

1. Timelines

2. Paths To The Future

3. Getting On-Trend

4. Capitalizing On The Trends. Observations & Applications

5. The New Marketing Frontier

6. Future Signals

How The Future Looks To Those In Business Now

Book Abstract

Main Idea

For anyone in business, the future is a serious issue. If your customers reach it before you do, they will leave you behind. Business success requires that you constantly evolve towards meeting the requirements of the future.

The best approach lies in constantly monitoring the attitudes, requirements and tastes of your customer base. Take what you observe and project those perceptions to their logical conclusion. Then start aligning your product or service with the long-term logical conclusions of your analysis. In doing this, you are acting today to preserve the long-term future and profitability of your business.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

1. Timelines

Main Idea

The future is a serious business, and if your customers reach it before you, they’ll leave you behind. There will be economic casualties as the changes take effect, but those who see the