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The Discipline of Market Leaders (Review and Analysis of Treacy and Wiersema's Book)
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The must-read summary of Michael Treacy and Fred Wiersema’s book: “The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market”.
This complete summary of the ideas from Michael Treacy and Fred Wiersema’s book “The Discipline of Market Leaders” shows how it is important for companies to select a unique value to deliver to customers in order to be truly successful. The authors explains the three key value disciplines that the current market leaders have applied and how you can apply them in your own company. By following these principles, you will be able to deliver ongoing value to your customers to set you apart from the competitors.
Added-value of this summary:
• Save time
• Understand key principles
• Expand your business knowledge
To learn more, read “The Discipline of Market Leaders” and learn from the most successful companies to start thinking about business differently.
This complete summary of the ideas from Michael Treacy and Fred Wiersema’s book “The Discipline of Market Leaders” shows how it is important for companies to select a unique value to deliver to customers in order to be truly successful. The authors explains the three key value disciplines that the current market leaders have applied and how you can apply them in your own company. By following these principles, you will be able to deliver ongoing value to your customers to set you apart from the competitors.
Added-value of this summary:
• Save time
• Understand key principles
• Expand your business knowledge
To learn more, read “The Discipline of Market Leaders” and learn from the most successful companies to start thinking about business differently.
Read more from Business News Publishing
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Reviews for The Discipline of Market Leaders (Review and Analysis of Treacy and Wiersema's Book)
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Book preview
The Discipline of Market Leaders (Review and Analysis of Treacy and Wiersema's Book) - BusinessNews Publishing
Book Presentation: The Discipline Of Market Leaders by Michael Treacy and Fred Wiersema
Book Abstract
Important Note About This Ebook
Summary of The Discipline Of Market Leaders (Michael Treacy and Fred Wiersema)
1. Market leadership for the 1990s and beyond
2. The discipline of operational excellence
3. The discipline of product leadership
4. The discipline of customer intimacy
5. The selection of a value discipline
Book Abstract
Main Idea
No company can be successful today if it attempts to be all things to all consumers. Rather, the most successful companies – the Market Leaders – select a unique value that they alone deliver to their chosen market better than anyone else. This comes about as the cumulative result of three decisions that are made:
The value proposition – the promise a company makes to deliver a unique mix of price, quality, performance, convenience, etc.
The value-driven operating model – the systems, business structure and corporate culture by which the value is delivered.
The value discipline – how value propositions and operating models can be combined to
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