Principles of Marketing Multiple Choice Questions and Answers (MCQs): Quiz & Practice Tests with Answer Key (Business Quick Study Guides & Terminology Notes about Everything)
By Arshad Iqbal
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About this ebook
Principles of Marketing Multiple Choice Questions and Answers (MCQs): Quiz & Practice Tests with Answer Key PDF (Marketing Question Bank & Quick Study Guide) includes revision guide for problem solving with hundreds of solved MCQs. Principles of Marketing MCQ with answers PDF book covers basic concepts, analytical and practical assessment tests. Principles of Marketing MCQ PDF book helps to practice test questions from exam prep notes.
Principles of marketing quick study guide includes revision guide with verbal, quantitative, and analytical past papers, solved MCQs. Principles of Marketing Multiple Choice Questions and Answers (MCQs) PDF book download, a book covers solved quiz questions and answers on chapters: Analyzing marketing environment, business markets and buyer behavior, company and marketing strategy, competitive advantage, consumer markets and buyer behavior, customer driven marketing strategy, direct and online marketing, global marketplace, introduction to marketing, managing marketing information, customer insights, marketing channels, marketing communications, customer value, new product development, personal selling and sales promotion, pricing strategy, pricing, products, services and brands, retailing and wholesaling strategy, sustainable marketing, social responsibility and ethics tests for college and university revision guide. Principles of Marketing Quiz Questions and Answers PDF download with free sample book's tests covers beginner's solved questions, textbook's study notes to practice tests.
Marketing MCQs book includes high school question papers to review practice tests for exams. Principles of Marketing Quiz PDF book, a quick study guide to review textbook for GMAT/PCM/RMP/CEM/HubSpot competitive exams. Principles of Marketing Question Bank PDF covers problem solving exam tests from business administration textbook and practical book's chapters as:
Chapter 1: Analyzing Marketing Environment MCQs
Chapter 2: Business Markets and Buyer Behavior MCQs
Chapter 3: Company and Marketing Strategy MCQs
Chapter 4: Competitive Advantage MCQs
Chapter 5: Consumer Markets and Buyer Behavior MCQs
Chapter 6: Customer Driven Marketing Strategy MCQs
Chapter 7: Direct and Online Marketing MCQs
Chapter 8: Global Marketplace MCQs
Chapter 9: Introduction to Marketing MCQs
Chapter 10: Managing Marketing Information: Customer Insights MCQs
Chapter 11: Marketing Channels MCQs
Chapter 12: Marketing Communications: Customer Value MCQs
Chapter 13: New Product Development MCQs
Chapter 14: Personal Selling and Sales Promotion MCQs
Chapter 15: Pricing Strategy MCQs
Chapter 16: Pricing: Capturing Customer Value MCQs
Chapter 17: Products, Services and Brands MCQs
Chapter 18: Retailing and Wholesaling Strategy MCQs
Chapter 19: Sustainable Marketing: Social Responsibility and Ethics MCQs
Practice Analyzing Marketing Environment MCQ with answers PDF book, test 1 to solve MCQ questions: Company marketing environment, macro and microenvironment, and cultural environment.
Practice Direct and Online Marketing MCQ with answers PDF book, test 7 to solve MCQ questions: Online marketing companies and domains and presence, customer databases and direct marketing.
Practice Global Marketplace MCQ with answers PDF book, test 8 to solve MCQ questions: Global marketing program, global product strategy, economic environment, and marketplace.
Practice Marketing Channels MCQ with answers PDF book, test 11 to solve MCQ questions: Marketing channels, multi-channel marketing, channel behavior, channel design, integrated logistics management, supply chain management, and vertical marketing systems.
And many more topics!
Arshad Iqbal
Arshad Iqbal received his degrees, Bachelors in Engineering (1993, Honors) and Masters in Engineering (2002, Honors). He started his career from a college teaching and then he was associate professor in a university in computer science from 1996 to 2015 with a research in algorithms, Ad Hoc Networks and ERP systems. He also taught many courses in multiple universities as a visiting professor. With a 19 years of professional and teaching experience, he authored many books for students to help in their academics. He is also a peer reviewer of research publications in different journals and conference proceedings.Being a software engineer, currently he is providing consultancy services in web development and Hadoop systems. He has excellent managerial skills to lead a team.
Reviews for Principles of Marketing Multiple Choice Questions and Answers (MCQs)
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- Rating: 4 out of 5 stars4/5very useful book for various competitive examination, this book covers various aspects of marketing.
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Principles of Marketing Multiple Choice Questions and Answers (MCQs) - Arshad Iqbal
Chapter 1
Analyzing Marketing Environment Multiple Choice Questions
MCQ 1: The type of question in questionnaire in which all possible choices are given is
A. open ended question
B. close ended question
C. Both a and b
D. none of above
MCQ 2: The first step in marketing process is to
A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
MCQ 3: The changes made in the product characteristics such as quality, style and features are called
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market
MCQ 4: The 'non-probability sample' includes
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample
MCQ 5: The strategy of introducing new product in existing market is classified as
A. Market development
B. Market penetration
C. Product development
D. Diversification
MCQ 6: The logistic network which moves finished product from company to resellers and then to end users is classified as
A. risk averse distribution
B. reverse distribution
C. inbound distribution
D. outbound distribution
MCQ 7: The research which is used to describe market potential of any market offering is best classified as
A. casual research
B. exploratory research
C. descriptive research
D. both a and c
MCQ 8: In marketing strategy, the advertising and personal selling can be referred as
A. Place
B. Product
C. Price
D. Promotion
MCQ 9: The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example
A. experimental research
B. ethnographic research
C. observational research
D. survey research
MCQ 10: The arrangement of different market performance measures as a single display to monitor results is classified as
A. Return on investment
B. Marketing dashboard
C. Marketing scorecard
D. Both a and b
MCQ 11: The unfavorable external factors or trends that may pose a challenge to company are called
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
MCQ 12: The kind of understanding the company gets from marketing information is known as
A. marketing information system
B. customer insights
C. competitive marketing database
D. variable testing data base
MCQ 13: The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as
A. integrated logistics management
B. intermodal logistics management
C. intra-modal logistics management
D. exclusive logistics management
MCQ 14: The breakeven pricing strategy is also called
A. learning pricing
B. marginal pricing
C. target return pricing
D. markup return pricing
MCQ 15: The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as
A. flexible channel
B. static channel
C. direct channel
D. indirect channel
MCQ 16: The strategy of launching new product in new market is known as
A. Market penetration
B. Product development
C. Market development
D. Diversification
MCQ 17: The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as
A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain management
MCQ 18: The kind of advantage gained by offering greater value to customers as compared to competitors is classified as
A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage
MCQ 19: The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as
A. competitor centered company
B. customer centered company
C. profit centered company
D. market centered company
MCQ 20: The independent service provider of logistics who can do all the functions required by clients is classified as
A. public held logistic provider
B. privately held logistic provider
C. Third party logistics provider
D. single part logistics provider
MCQ 21: The network of company's supply chain and its customers is called
A. Value chain
B. Value delivery network
C. Both a and b
D. None of above
MCQ 22: The process of comparing own products or services to leading firms practices to improve performance and quality is called
A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis
MCQ 23: If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel
MCQ 24: The total number of level of intermediaries represent the
A. width of channel
B. length of channel
C. divisors of channel
D. flexibility of channel
MCQ 25: The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as
A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS
MCQ 26: The disagreement between different marketing channel regarding the roles, rewards and goals is called
A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict
MCQ 27: The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as
A. full time VMS
B. contractual VMS
C. administered VMS
D. corporate VMS
MCQ 28: The basic competitive strategies includes
A. cost leadership
B. focusing strategy
C. differentiation
D. all of above
MCQ 29: The 'Regent Seven Seas Cruise Line' invites customers by saying luxury goes exploring
is an example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
MCQ 30: The type of franchise network in which the company has network of non-dependent franchised dealers is classified as
A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above
MCQ 31: In external environment, the favorable factors and trends are classified as
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
MCQ 32: In marketing channels, the conflict occurs at different levels of same marketing channel is classified as
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict
MCQ 33: The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
MCQ 34: According to four Ps of marketing, the inventory and logistics services are classified as
A. Place
B. Product
C. Price
D. Promotion
MCQ 35: Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as
A. market challenger
B. market leader
C. market follower
D. market niche
MCQ 36: The strategies in which position of company on the best possible strategic advantage against competitors are classified as
A. premium marketing strategies
B. corporate marketing strategies
C. branding marketing strategies
D. competitive marketing strategies
MCQ 37: In the four Ps of marketing mix, the brand name can be classified as
A. Place
B. Product
C. Price
D. Promotion
MCQ 38: If the company provides products or services less than its cost then the company will
A. get more loss
B. get more profits
C. get more discounts
D. both a and b
MCQ 39: According to competitive positions, the main focus of market challenger strategy is to
A. expand market share
B. follow at a distance
C. multiple niching
D. full frontal attack
MCQ 40: The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as
A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design
MCQ 41: The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as
A. market centered company
B. competitor centered company
C. customer centered company
D. profit centered company
Chapter 2
Business Markets and Buyer Behavior Multiple Choice Questions
MCQ 1: The generation born before 1964 and after World War II is classified as
A. generation X
B. generation Y
C. baby boomers
D. both a and b
MCQ 2: The factors that affect Company's ability to maintain customer relationships are