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    The Practice of Public Relations
    The Practice of Public Relations
    The Practice of Public Relations
    Ebook235 pages6 hours

    The Practice of Public Relations

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    About this ebook

    The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.

    The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.

    Marketing, advertising, and communications professionals and students will find the book very useful.

    LanguageEnglish
    PublisherElsevier Science
    Release dateJun 3, 2016
    ISBN9781483183107
    The Practice of Public Relations

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