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DotCom Secrets (Review and Analysis of Brunson's Book)

DotCom Secrets (Review and Analysis of Brunson's Book)

DotCom Secrets (Review and Analysis of Brunson's Book)

4.5/5 (8 ratings)
37 pages
27 minutes
Jul 20, 2016


The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online".

This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The funnel is made up of various different strategies; a traffic strategy, a product strategy and a communication strategy. By fine-tuning these strategies you will create a funnel that leads customers from when they arrive at your website to profit for your business. This summary tells you exactly how to create this profit-boosting funnel by taking you through each step of the process with clear diagrams and concise explanations.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "DotCom Secrets" and learn how to boost profits for your online business.
Jul 20, 2016

About the author

Inside the book

Top quotes

  • Instead, you should be able to put something together using this template: You introduce yourself, talk about what you have to offer, explain why they need it and then talk about how to get it.

  • Demographics – the characteristics of the people you're targeting. Who is your target group? Once you clarify who your target market is, you can then start looking for where they hangout or congregate online.

  • Before and after – your AC goes through some incredible transformation and wants you to have the oppor-tunity to do the same.

  • Amazing discovery – your AC discovers something awe inspiring and wants to help you try it as well.

  • You have to fine-tune your funnels for different parts of the value ladder and depending on whether your prospects are cold, warm or hot in terms of awareness.

Book Preview

DotCom Secrets (Review and Analysis of Brunson's Book) - BusinessNews Publishing

Book Presentation: Dotcom Secrets by Russell Brunson

Summary of Dotcom Secrets (Russell Brunson)

Book Abstract


Online businesses which are struggling normally assume they have a problem getting enough traffic to their site or converting that traffic when it does show up. That's not usually the real problem, however. More often than not, websites which are underperforming have a funnel problem.

The best way to organize an online business is to build a good sales funnel – which consists of some bait (B), front-end offers (FE), mid-funnel offers (M) and back-end offers (BE). To optimize the funnel, you'll also need three good strategies for Traffic, Product and Communications.

If you can organize your funnel so you can spend two- to three-times more than everyone else to acquire customers, your online business will become exponentially more profitable.

Ultimately, the business that can spend the most to acquire a customer wins.

– Dan Kennedy

When you implement these secrets, you will transform your website from a flat, two-dimensional company into a three-dimensional sales and marketing machine that allows you to outspend your competitors, acquire an almost unlimited number of new customers, make (and keep) more money, and most importantly, serve more people.

– Russell Brunson

About the Author

RUSSELL BRUNSON is the owner of Inc., a marketing consulting firm. He started his first online company while he was

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