Super Cam: Cam Newton's Rise to Panthers Greatness
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Super Cam - The Charlotte Observer
Cam Newton works his way down a line of fans seeking autographs during Newton’s first training camp with the Panthers in August 2011. (Observer Photo/ David T. Foster III)
Contents
Shining Bright — On and Off the Field
Panthers Pin Hopes on Cam Newton
Sweet in Defeat
The Best NFL Rookie Season Ever?
The Evolution of Cam Newton
The Young Receivers
Newton: ‘God Has Hands on Me’
Newton, Norman Fight at Training Camp
Victories Define Cam’s Greatness
Head Over Heels
A Complete Football Player
Newton’s Moves Not Out of Step
Santa Cam
Two of a Kind
Newton Named MVP
Super Bowl Letdown
Cam Responds to Critics
10 Moments that Shaped Cam Newton’s Career
Shining Bright — On and Off the Field
Cam Dances, Celebrates His Way to Becoming MVP, International Star
By Jonathan Jones
Here’s how big Cam Newton has become:
In her final year as first lady of the United States, Michelle Obama has enlisted Newton to help her Partnership for a Healthier America, a drive to help kids make healthier choices.
The smile, the dance, the celebrations… Newton is internationally known, and football sometimes almost seems inconsequential.
Charlotte has never seen an active player’s star shine as brightly as Newton.
His impact came before he chose to wear No. 1 for the Carolina Panthers — a decision he made when his college number, 2, was already taken by Panthers quarterback Jimmy Clausen, and one he stayed with in 2012 when the number became available.
During his Heisman run at Auburn, Newton made famous the Superman pose that is now synonymous with him. Newton puts both hands to his chest and acts as if he’s ripping open his button-up shirt to reveal the ‘S’ underneath.
Five years into the league, Newton continues to do it for each rushing touchdown — all 45 in the regular season and playoffs. And players at all levels imitate him.
Cam Newton hands out hugs and high fives as he is swarmed by students on April 24, 2015. Approximately 800 students from more than 40 middle schools and academies attended Newton’s School Pride Day at Memorial Stadium. (Observer Photo/John D. Simmons)
Opponents mock Newton with the Superman pose after getting a sack or forcing a fumble against Newton. High school and college players have been doing it for years in admiration of Newton.
But Newton needed some help early on in developing the celebration.
He was talking about it and doing it with one hand,
Chad Froechtenicht, Newton’s teammate at Blinn Junior College, said in an interview in 2015. I said, ‘Cam, Superman does it with two hands. You’ve got to rip it off. You’ve got to use two hands.’ I corrected him, and then it just started from there.
Over the years, Newton has developed quite the cadre of sponsors. His time at Auburn, an Under Armour school, made his deal with the apparel giant an obvious one. Newton has also picked up deals with Gatorade, Beats by Dre, GMC, Dannon and Belk, with which he has his own clothing line.
Unique isn’t a strong enough word to describe Newton’s fashion style. When his MADE line launched in 2013, Newton seemed to dress more traditionally.
Over time that style morphed into more high-fashion — the kind of look you see on New York runways.
Cam Newton engages Berewick Elementary student Naomi Esperanza, 10, in getting the audience to cheer during Cam’s Thanksgiving Jam in November 2013. Newton, along with members of his family and volunteers from Second Harvest Food Bank and The Fillmore, hosted the event. More than 800 kids and parents came out to be served a traditional Thanksgiving meal. (Observer Photo/T. Ortega Gaines)
The man-pris pants, loafers with spikes, big Arby’s-looking hats, foxtails attached to his belt loop. Newton is one-of-one when it comes to fashion.
His Nickelodeon show, All in with Cam Newton,
debuted in the summer of 2016. The 30-episode series matched kids with a mentor who helped the children follow their dreams. Newton’s empire is expanding to children’s television programming, where he’s an executive producer.
Newton’s play on the field is as good as it’s ever been as evidenced by his NFL MVP award. He received 48 of a possible 50 votes for the league’s ultimate individual title.
The blend of his 6-foot-5, 265-pound frame with his speed, physicality, arm strength and smarts is something rarely seen. It had been more than 20 years since a dual-threat quarterback won the league’s MVP award (Steve Young, in 1994) before Newton took it home.
His rise in popularity is reflected in what fans are consuming.
From March 2013 until March 2014, Newton’s NFL officially licensed merchandise — which includes jerseys, shirts and toys — ranked him as the 27th highest-selling player in the league. The following year he moved to 24th.
In 2015, he ranked seventh.
Newton’s dancing has become one of the most popular, and divisive, aspects of today’s NFL.
It’s more than the Superman pose, the 1,000 megawatt smile or his traditional handing the touchdown football to little kids. Newton breaks out the latest dance craze — commonly from the hip-hop community — and incorporates that into his celebrations.
The one that caught on was the dab.
The beauty and genius behind the dab is that it’s so easy to replicate. Someone with little to no rhythm can tuck their head into their arm and make a presentable dab.
Cam Newton bumps elbows with volunteers at Second Harvest Food Bank after helping to stuff boxes of food in December 2011. (Observer Photo/Diedra Laird)
Newton began doing it after rushing for first downs early in the 2015 season, but it didn’t become a phenomenon until, after a game in Nashville against the Tennessee Titans, a Tennessee mom couldn’t figure out what to tell her daughter about Newton’s dancing.
The dab, which Newton adopted from the rap trio Migos, spread quickly. European soccer players were doing it. Hockey players were, too. Young boys in the stands at basketball games would dab when the in-house camera put them on the video board.
Coaches and teammates say it’s just Cam being Cam.
You’re looking at a man who’s not afraid to be himself,
comedian Kevin Hart said in 2015, when he and Ice Cube were with Newton in Charlotte promoting a film.
"I think what’s great about Cam is that personality is what the sport needs. That flair. That spark. That ultimate level of swagger. I think so many people try to create personas and create characteristic traits that they think the world wants to see. Ultimately the world just wants to see you be you.
And regardless of your color, race, shape or size, you can fit in as long as you’re yourself because people know what they’re getting into. People know what they’re getting with this guy and he’s having fun doing it. I’m loving watching it.
So is Charlotte.
Cam Newton and his guests pose by growling during Newton’s Christmas with Cam program on December 22, 2013. The Panthers’ quarterback hosted 13 patients from Levine Children’s Hospital. The participants watched the Panthers’ game in