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EXCELLENCE IS NOT BY LUCK: Taking Charge in Challenging Moments

232 pages3 hours


This book presents many cases of major marketing challenges which resolution were premised on someone taking leadership. The author takes us through an interesting journey that had some rough patches. It is easy to feel we were part of the journey and decide if we could have taken same or different course. These case studies open a new window of understanding the Nigerian marketing environment and will prove invaluable to marketing professionals, students and those interested in crisis management.

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