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    Surge: Supercharge Your Life, Business & Legacy
    Surge: Supercharge Your Life, Business & Legacy
    Surge: Supercharge Your Life, Business & Legacy
    Ebook103 pages1 hour

    Surge: Supercharge Your Life, Business & Legacy

    By Richard Lorenzen

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    About this ebook

    If you are an entrepreneur or aspiring entrepreneur, this book is for you. Richard Lorenzen is an entrepreneur who has become well-known for having started his company at the age of 15. Now at the age of 24, the founder and CEO of one of New York's fastest growing public relations firms, Richard advises some of today's most well-known influencers and brands.

    In his book Surge, Richard opens up his playbook for how he has built a successful company from scratch. For veteran entrepreneurs and aspiring entrepreneurs alike, Richard gives practical advice and insight ranging from establishing a vision and setting goals to developing the lifestyle and habits of a successful entrepreneur to how to get traction and momentum in the market with little resources. Along the way he talks about the obstacles and stumbling blocks he has encountered and how he used resourcefulness to overcome them.

    This book was written to be the guide for entrepreneurs, especially young entrepreneurs, who need a tactical game plan for how to get ahead when you're starting from 0-- or less.

    LanguageEnglish
    PublisherRichard Lorenzen
    Release dateOct 25, 2016
    ISBN9781370601431
    Surge: Supercharge Your Life, Business & Legacy
    Author

    Richard Lorenzen

    Richard Lorenzen is an American entrepreneur, investor and speaker. He is the founder and CEO of Fifth Avenue Brands, a New York-based public relations firm.Richard is regularly cited as one of the most influential millennial entrepreneurs in America. He has been featured by CNBC, Forbes, Fox News, Entrepreneur Magazine, Inc. Magazine, AdWeek, PRWeek and more. He speaks globally on entrepreneurship and policy, including at the United Nations, TEDx, universities and colleges, and business summits in the US, Europe and Asia.Richard is a board member of the global affairs non-profit Eurasia Group Foundation, and a founding member of the Forbes Agency Council and Young Entrepreneur Council.

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      Book preview

      Surge - Richard Lorenzen

      SURGE

      SUPERCHARGE YOUR LIFE, BUSINESS & LEGACY

      RICHARD LORENZEN

      An imprint of Fifth Avenue Brands LLC

      45 Rockefeller Plaza

      New York, NY 10111

      Copyright © 2016 by Richard Lorenzen

      All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

      Cover Design by Pinsi Lei

      Cover Photography by Alice Gi-Young

      To my wife, Pinsi Lei. As a CEO, I have to call a lot of shots everyday. Some of them are difficult. She has been unwavering in her support of each of those calls and invaluable as an advisor, including holding me to a higher standard on the ones she didn’t always agree with!

      To my parents, Richard and Christina Lorenzen, for providing the foundation and always supporting the journey that got me to where I am today.

      CONTENTS

      INTRODUCTION

      WHY I WROTE THIS BOOK

      CHAPTER 1

      YOUR LIFE VISION

      CHAPTER 2

      GOAL SETTING

      CHAPTER 3

      DEVELOP THE RIGHT HABITS

      CHAPTER 4

      KEEP YOUR MIND AT PEAK PERFORMANCE

      CHAPTER 5

      AVOID INFORMATION OVERLOAD

      CHAPTER 6

      MANAGE YOUR TIME RUTHLESSLY

      CHAPTER 7

      MY TOP 14 LESSONS FROM EXPERIENCE

      CHAPTER 8

      HOW TO PROMOTE YOURSELF

      CHAPTER 9

      ATTITUDE SEPARATES WINNERS FROM LOSERS

      RECOMMENDED READING

      ABOUT RICHARD LORENZEN

      INTRODUCTION

      WHY I WROTE THIS BOOK

      About one year ago from when I am writing this, I stood in front of a high school class for the first time to deliver a speech on entrepreneurship and answer their questions. This was far from my first public speaking engagement. I’ve spent the past five years speaking at countless business conferences and gatherings for CEOs and entrepreneurs. But this time was different. I had never spoken in front of such a young group before, and I had no idea whether what I had to say was even going to interest them. What happened over that next hour was the beginning of this book.

      In total, I was scheduled to speak to five different classes that day at two different public high schools. What became immediately clear in that first classroom was that I fully underestimated the eagerness of these students to learn about how they might become an entrepreneur one day and that many of them had already considered business ideas of their own, but oftentimes were discouraged from entrepreneurship before they even began. The enthusiasm and passion that the students possessed to learn about entrepreneurship was far beyond what I expected. Granted, entrepreneurship has become a more popular career path over the past five to ten years as it has been glamorized by the media and Hollywood movies about Silicon Valley. But nonetheless, what I saw in those classrooms was something much more real and deep than the superficial motivation of a movie or tabloid story.

      I knew on that day that giving these speeches a few times a quarter wasn’t enough and that there was a message here that needed to reach as many people as possible. This book is for each of those kids as well as the millions of people around the world who think about starting a business every day. This book is a tool for anybody at any age who wants to live a more fulfilling life through starting a business or even accelerating in their current career. This not an academic resource and you will not find all of these ideas in a university textbook. I am also not claiming to know everything about business. This is a guide based on the personal experiences and insights I’ve gained while building a successful company and life. This is the road map that I’ve used in my own life.

      Entrepreneurs Are Made, Not Born

      A hot debate in the entrepreneurship and startup community over the last few years has been whether entrepreneurs are born or made. Many iconic entrepreneurs have come down on either side of the argument. With that said, I truly believe that all entrepreneurs are made. It’s simply not possible to be born with all of the character traits necessary to thrive as an entrepreneur. You need to develop them through hard work combined with time. I hope this is more encouraging than discouraging. While nobody was truly born to do this, anybody can develop what it takes to become successful if they put the work in. This is perhaps one of the greatest issues I saw while speaking in classrooms that led me to write this book. Far too many students discarded their dream of becoming a successful business owner before they even began because at some point somewhere they had been conditioned to believe that success as an entrepreneur was out of their reach for reasons such as not being born with certain skills, resources or family connections. This has never been further from the truth than it is today.

      One of the points I emphasize often in my talks is that the playing field in life has never been more level. I know many people will argue with me on the various political aspects of this point. But the truth of the matter is that thanks to technology, the internet and the countless tools it has made available oftentimes for free, it’s never been less expensive or complicated to start a business from scratch and successfully grow it. Now that doesn’t mean it is easy. In some ways, technology has made it easier, for certain. But in other ways, no matter what tools exist, building a business still, of course, requires putting in the work in order to succeed. With that said, I have never been more optimistic about the opportunity that exists for anybody - at any age- to go into business and successfully pursue whatever dream they have. So do not put it off any longer.

      Share your thoughts with me online. I want to hear your goals: #SurgePlaybook

      CHAPTER 1

      YOUR LIFE VISION

      The two most important days in your life are the day you are born and the day you find out why. - Mark Twain

      Being an entrepreneur is so much more than just having a job. It is a responsibility that extends beyond your traditional 9-5 employment. Entrepreneurship not a job, it is a way of life. Which is why moving forward, I will talk in great detail about the importance of molding your life around your responsibility as an entrepreneur.

      Being an entrepreneur needs to be a fluid part of your life, as you will quickly realize that your role as an entrepreneur will start to impact virtually every part of your life—both personal and professional. With this in mind, before you dive any further into your planning and preparation, you need to have a life vision

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